Tag: subscribers

Track subscribers to your email marketing lists

In a recent post, we've mentioned how few companies tracked their subscribers’ behaviour online. If this is you then you are missing out on a significant feature of email marketing. Those that do track have an advantage. The behaviour of subscribers to your email marketing list gives you metrics that can be used to segregate … READ MORE »

Do you believe email marketing research?

The internet is awash with reports on email marketing published by various organisations. They should obviously be treated with care and in many cases should be tested in case they are particular. What is dangerous is that most of the shocking conclusions are those which support prejudices. I doubted that most email marketing companies tested … READ MORE »

How alt tags can aid email marketing

Alt tags are descriptions attached to an image which is invisible to readers unless images have been disabled, such as when disabled in a marketing email, or when the reader is using a screen reader. Their function is to aid accessibility, particularly for those who have sight problems. Screen readers pick up the alt tags … READ MORE »

Knowing the weaknesses of others

Have you ever had that feeling when reading the latest ‘in-depth’ report on email marketing that ‘I knew that already’? Some conclusions would have been remarkable only if they’d said anything different. Yet even the expected results can make you exasperated. A recent report stated that fewer than 50% of companies segmented their email marketing … READ MORE »

What do subscribers know about data?

Which?, the consumer magazine, has produced a report, the title of which, Control, Alt or Delete fails to explain its subject. The sub-heading, The Future of Consumer Data, is a little more enlightening. The full report, available to download here, rewards careful reading. The very useful executive summary starts with: “Digitisation is remodelling consumer markets, … READ MORE »

Responding to GDPR requests for personal data

If you have email marketing lists it's likely that you will receive requests from subscribers for details of the personal data you hold. You might already have had some from those who, inspired by the saturation publicity that the GDPR has generated, just want to be first in their group to do so. We recommended some … READ MORE »

A Which? Report on Data for email marketers

You might not have thought that a Which? report would have much in the way of information relevant to us. Email marketing is rather specialist and isn’t the best place to find research that relates to your role from specialist blogs? However, we’ve always said; use varying sources for ideas. Which? has produced a report … READ MORE »

Problems with email marketing solved

The GDPR is a reasonable bit of legislation if looked at from the point of view of someone on your email marketing list. They have reassurances and more rights. It is ironic, at a time of increased oversight, that after the debacle of Cambridge Analytica and Facebook, the latter a household name, there seems to … READ MORE »

Combating misinformation & email marketing

There was an opinion piece in The Times on Saturday about the GDPR. Five days to go it suggested, before email nirvana. I try not to get irritated by poorly researched articles that are meant to be entertaining, but this one, I decided, was worth a few huffs and puffs. Giles Coren’s 1,100 or so … READ MORE »

GDPR & permissions for email marketing lists

At least, not quite too late. If you haven’t obtained new permissions in order to conform to the GPDR then there’s no time to waste. Don’t panic, but do start now. You need to contact all those on your email marketing lists. You could segment them, using the best method of contact as the criterion. … READ MORE »

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