Tag: subscribers

Not time to lose; GDPR and email marketing

I’ve had some strange emails over the last week or so. Some are ostensibly email marketing, others are newsletters, and most of these have been generated by the need to check my permissions. This is cutting it fine. There is a variation of forms of enquiries. One, from a company which I subscribe to their … READ MORE »

Manage your post-GDPR email marketing lists

I’ve received a number of emails recently where I’ve been asked to check my permission levels with regards to receiving emails. I’ve had five in three days. Notably, they had, in the main, been from companies whose email marketing lists I’ve subscribed to for some years. Why this current fear? A rhetorical question of course … READ MORE »

Subscribers and your email marketing lists

The headline is not hyperbole, nor is it an exaggeration. It is not even a sub-editor working with a hangover. It is true. Remarkably, the person who causes some subscribers to leave will be you. You have already formed the opinion that it is all down to the GDPR and to an extent you are … READ MORE »

SEO – Google and email marketing

How did you first find this site? Perhaps you entered something like ‘free email marketing templates’ into a Google search and then, going by the meta description, thought you’d give us a try. It’s the way of the internet world. You will be wondering how you can work your way up the rankings to get … READ MORE »

Targeted imagery in email marketing

When I was a young, aspiring writer I knew the first names of editors but was frightened of using them. My rejection rate gradually dropped as I fathomed what each one favoured. I was targeting my submissions before email marketing was invented. My next step was to predict the style of image each editor would … READ MORE »

Email marketing companies friends with Google

A well run website can be the best generator for subscribers to email marketing lists. It is nothing without visitors though and Google SEO rankings are of concern to us all. Websites need constant care and fettling but it is not something to be passed to IT and forgotten. It is a responsibility of all … READ MORE »

Constraints on images

With the majority of emails being opened first on mobile devices your first reaction might be not to bother with images in an email marketing campaign. If they are not going to be looked at, there’s no point in them being there. We all know, though, that images sell. Is it worth the effort to … READ MORE »

Testimonials

One thing we have to overcome with email marketing and online sales is that there is no face to face contact between you and your customers. They are being asked to part with a sum of money virtually on trust. How are they to know if you are worthy of it? With online sales garnered … READ MORE »

Getting testimonials noticed

Email marketing is all about efficient use of resources. You cut copy and then cut it again. Every little fact garnered from your email marketing software is used for targeting. So why do so many companies leave testimonials, surely the most effective form of self-promotion, on an obscure page on their websites? Do you check … READ MORE »

Problems with patches for security flaws

You will have read the recent reports of security flaws in Intel, AMD and ARM processors that could be exploited by hackers. Not the sort of news to reassure any company with email marketing lists. Full details can be found here, including comments by users. The ICO website explains the situation in less technical terms … READ MORE »

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