Tag: subscribers

Transferring email marketing skills to video

If you are seeking leads, and who in email marketing is not, then why aren’t you using video? You must know a great deal about targeting and so you will be able to use video for lead generation. Post a short and attention grabbing YouTube video on a subject that those on your email marketing … READ MORE »

A company new to email marketing – 2nd step

You’ve got over the initial problems. Some were expected, others were almost unique, but you are now starting to trade. The number of unique visitors to your website increases steadily, having doubled over the last month. A veritable success story. Or so it seems until you realise that sales are low and your email marketing … READ MORE »

Don’t cut and past email copy

When I first started writing, one of the techniques I found useful was to type – on a typewriter – the copy and then cut out each individual paragraph. I would then move them around, perhaps discard one or two, then retype the article again. You can see that if I warn against overuse of … READ MORE »

Free offer

Email marketing is awash with free offers although they are used for what is always a selfish purpose: links, leads and subscribers. When the Information Commissioner’s Office says they will do something for us without charge, you might be a bit suspicious. The ICO has developed over time, and under their progressive new head it … READ MORE »

Your first response to a price war

You will, of course, subscribe to the email marketing lists of your competitors. After all, they will subscribe to yours. So what should you do when you receive an offer for an identical or similar product to one you market which undercuts yours? The temptation is to react quickly and decisively, but we are a … READ MORE »

Pushing the boundaries with price comparisons

There are few more productive ways to emphasise your competitive pricing policy than using price comparisons. This is especially persuasive in an email marketing campaign as the subscriber will be online and could easily click on the link you so thoughtfully provided to see just how true your message is. Advertisers will push boundaries. This … READ MORE »

Ways to segment your email marketing list

The one thing we all need in email marketing is a new way of doing things, at least, different to the way our main competitors are doing it. The constraints include taking the risks while others being able to copy you or that you try something that bombs and it costs you subscribers. Therefore we … READ MORE »

Welcome emails

You no doubt wish that you could transfer the open rate for your newsletters to an email marketing campaign. Oh! The dream. However, there is one email that you send which has a much higher open rate than even your newsletter; a welcome email. Yet these are often sent with little thought and, remarkably, without … READ MORE »

Thank you for subscribing

That first email to those who have just signed up to your email marketing list will probably have the highest open rate of any you send. It is your first interface with your new customers. This welcome email has a number of functions. You will want to: 1/ get them used to the From Address … READ MORE »

What price email marketing

The CTSI Guide to Pricing Practices (the Guide) will require changes to your systems of managing pricing. The requirements in the Guide mean that there are no longer prescribed systems to comply with. Instead each case must be taken on its merits. While this may seem an imposition, the old system led to significant abuses. … READ MORE »

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