Tag: subscribers

Don’t believe anyone in email marketing

This is especially true of those who are prescriptive and, whilst I find it hard to say this, it includes me if I say you must do it my way. This is not to suggest you should not go on reading this post, in fact, just the opposite. This is a warning against assuming that … READ MORE »

What’s in a blog?

I follow a dozen or so blogs. Most are for online businesses in general and email marketing in particular, and two cover sport, specifically rugby union. I don't know where this puts me on the national average, but I often think reading them takes up too much time. Yet I continue to click on them. … READ MORE »

Using a Website to Gain Subscribers

The most cost-effective way of collecting subscribers to an email marketing list is via a website. Once set up, the systems and automated sign-up forms require little or no monitoring over and above checking on figures. The keywords here, though, are largely QUALITY CONTENT. The one thing essential to gaining subscribers using this method is … READ MORE »

Using SEO to gather subscribers

If I am asked about the details of Google search engine algorithms I paraphrase the late, great Douglas Adams: “If anyone discovers the reasoning behind them, they will be replaced by something even more bizarre and inexplicable. Many believe this has already happened.” The changes a year or so ago to the search engine’s systems … READ MORE »

5 Steps to Re-activate Subscribers

If a subscriber becomes inactive you have a choice of either investing in methods to become active or else investing in a campaign to gain new ones. If you follow these five simple steps for those not responding you might find it the better option. 1. Identify It is not a simple case of setting … READ MORE »

Incentives for Signing up to Your Email List

There is a temptation when planning a campaign to gain subscribers to your email marketing list, to wander down to the stock room to see what is not moving and then picking that as the offer. But if nobody wanted it when it was new why should they be overcome with desire now that it … READ MORE »

Encouraging Subscribers To Your Email List

When deciding on what to offer as an encouragement for people to signup-to your email marketing list there are two simple criteria: 1. You need an item that the demographic you are aiming for would value highly, have not already got and are unable to get elsewhere at that price, and 2. It won’t cost … READ MORE »

6 Email List Building Targets

It is always a good time to increase the size of your email marketing list. A vague direction to staff to keep an eye open for any likely candidates is not going to increase your turnover to any extent, so an initiative, with everyone aware of what you want to do, is the way to … READ MORE »

10 Email Marketing List Basics

1. Build an in-house email marketing list There is no easy shortcut. Buying-in lists is expensive and gives a poor return on investment. 2. Calculate how much obtaining each email address costs you It is tempting to throw everything at list building in the early stages, but take care. If you are just moving into … READ MORE »

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