Tag: subscribers

Emailing granny

I was in Starbucks and on a table adjacent to what appeared to be a couple of grandmothers with their charges. I'd given up trying to write about free email templates as the noise was distracting. To make it worse there came the irritating buzz of a mobile phone. It was a cue for grandmother … READ MORE »

Consider your mobile audience

In the last three years I have gone from reading all my emails on desktop or laptop to perusing the majority first on a smartphone. Most importantly, I delete most emails on one as well. For email marketing to be effective we need to know who reads what, why and on which specific device. Smartphones, … READ MORE »

Making the most of your information

Bulk email marketing is all about information. The more you know about your subscribers the greater your return on investment. It might seem that 50% of your time is taken up by data acquisition and if so you should be worried because it should be nearer 60. The direct route is often the easiest so … READ MORE »

It’s not who you know

Advice that is aimed at those who have been in email marketing for some time can be less than useful for anyone just starting out. There is an assumption that companies will have data for their email marketing software to crunch away at but if your subscribers have only recently ticked the box some of … READ MORE »

Consensus disagreement

Whilst there are few absolutes in email marketing there are a number of subjects which tend to have a consensus. You, like so many of us, might well think that if everyone, including the most successful companies, agree then you would be a little bit silly to go your own way without reason. The accepted … READ MORE »

Keeping records

If I were to suggest that the most frequent question regarding email lists is what details to record, no one would assume I had been keeping records on what questions we had been asked. The statement is nothing more than a guess although based on experience. If money had been involved I would have been … READ MORE »

Getting the best from your email marketing

The fact that the costs of employing an email marketing company to support your campaigns are so low should not blind you to the advantages that are there if only you will look for them. If you do not then your competitors may well have a distinct advantage. Rather like a dishwasher, a good email … READ MORE »

Email marketing campaigns – lessons

I am a regular customer of an international software company. They have a reputation for value for money products, one which I find well deserved. I am a subscriber to their email marketing list and buy two or three items every year. Where they fail is in the execution of their email marketing campaigns. A … READ MORE »

Use your imagination

You will have agonised over your offer price and then considered the best way of wording your presentation. When it comes to picking what images to insert in your email marketing template you will probably opt for something out of your stock images pile. There is little to criticise in this. The professionally produced images, … READ MORE »

Tempting templates

The ease with which email marketing templates can be completed is a designed-in feature. It has taken somebody a lot of effort and we should be grateful to them. This simplicity is, oddly enough, a potential weakness. You could casually populate it with words and pictures and then send it out. There is more to … READ MORE »

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