Tag: Unsubscribe

Direct Subscribers To Your CTA

Let’s make one thing clear: nothing in email marketing is definitive and the best you can hope for in the way of guidance are ideas to test. You probably know that anyway, but it bears repeating. You are unique. The next thing to make clear is what a Call To Action is. It’s nothing more … READ MORE »

Asking the right email marketing questions

I’m no politician. However, if I’m asked how to stop customers unsubscribing from email marketing lists, I will answer a completely different question. It’s the one you really want the answer to. You can’t stop people unsubscribing. The legislation controlling email marketing is quite explicit on the point and requires us to facilitate those who … READ MORE »

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