Email Analysis

Classifying your subscribers

We all know how important it is to classify subscribers correctly in email marketing software. It allows the targeting of emails and the elimination of waste of the offer. It also reduces the risk of unsubscribes as emails would not be sent to those who have little or no interest in them. However, classification is … READ MORE »

It’s not who you know

Advice that is aimed at those who have been in email marketing for some time can be less than useful for anyone just starting out. There is an assumption that companies will have data for their email marketing software to crunch away at but if your subscribers have only recently ticked the box some of … READ MORE »

Tempting templates

The ease with which email marketing templates can be completed is a designed-in feature. It has taken somebody a lot of effort and we should be grateful to them. This simplicity is, oddly enough, a potential weakness. You could casually populate it with words and pictures and then send it out. There is more to … READ MORE »

Measuring reactions

Email marketing software gives an insight into the unconscious minds of you subscribers, something that occupies MRI scanners for some hours according to a recent television programme. It would appear – according to Horizon – that most people do not react logically. They just react. There is a lot of evidence, although not sourced via … READ MORE »

Atmospheric conditions

I went with the opposition recently and visited a shopping mall. Three in fact. The number of shops that had closed was testament not to the recession but email marketing. Even in the shops that were open there were short queues at the till. Crowds were thin. Yet most shops remained open and business seemed … READ MORE »

The smart option – part 2

Have you read The Smart Option – Part 1? The fact that the information you get from email marketing software with text-only emails is restricted should not put you off using them. Whilst the lack of images means lack of data, it is a difficulty that is easy enough to overcome. The benefits of text … READ MORE »

The smart option – part 1

Even those of us who have regarded them as a fashion statement rather than an efficient tool must have been tempted to upgrade to a smartphone. When I bought my Blackberry I became a member of a group which will be in the majority by the end of this year. Further, this group also has … READ MORE »

Bulking agent – how effective is a bulk email service?

There is a lot of evidence supporting the contention that the effectiveness of an email marketing campaign is improved if it is run in conjunction with other marketing methods, such as website, periodical adverts and even direct mail. Email lends itself to a whole range of marketing applications, all of which can be brought together … READ MORE »

The prime suspect is email marketing

Television detectives have a fascination for most of us. From the fantasy of Sherlock Holmes to the police procedural of the Prime Suspect series they excite us with their clever deductions from limited information. There seems little connection to the hum-drum world of email marketing software. DNA revolutionised police systems, the ability to be definitive … READ MORE »

Clear gifs in email marketing – the ICO view

If you are unaccustomed to posh dinners, with serviettes, avocados and stuff, you might not know which knife to use with which course. In such circumstances it is a good idea to follow an example of someone hungrier than you. Many hosts, considerate of the feelings of their guests, might perform the role themselves. So … READ MORE »

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