Email Campaign Management

Smart email marketing strategies

At a local event, I sat through a talk by a self-proclaimed street photographer. But instead of focusing on gritty urban landscapes, he zeroed in on the people walking through them – capturing moments that felt personal, intentional, and oddly familiar. Why am I telling you this story? How does it relate to email marketing? … READ MORE »

Why typefaces matter in email design?

Let’s clarify terms: a typeface is the overall design, such as Times New Roman, whereas a font is a sub-classification, such as bold, italic, condensed, etc. While the words are generally seen as interchangeable by the public at large, when one is discussing the appearance of words in a marketing email, you must understand the … READ MORE »

Easy Ways To Save Money In Email Marketing

We have all been used to negative forecasts for SMEs but they haven’t been as dire for some time. Every economist, political reporter, marketing researcher and their dogs are suggesting that whatever business we are in, we are going to struggle over the coming months, email marketing included. History, though, tells us otherwise. In any, … READ MORE »

Mobile Images; The Great Untapped Resource

Whether or not the near future will be one of watching where every penny, let alone pound, is spent on email marketing, the one thing we should be searching for is a cheaper source of images. Stock images are generally of a high quality. If you’ve been searching for a specific kind of picture for … READ MORE »

What Use Are KPIs In Email Marketing?

When KPIs were introduced to a company I worked for, it was a requirement to support them enthusiastically and, having a certain ambition to go further at that time, I supported them enthusiastically. I’ve seen the flip charts. I’ve seen the PowerPoint presentations. I’ve seen successes. I’ve seen failures. One thing that I have seen … READ MORE »

Direct Subscribers To Your CTA

Let’s make one thing clear: nothing in email marketing is definitive and the best you can hope for in the way of guidance are ideas to test. You probably know that anyway, but it bears repeating. You are unique. The next thing to make clear is what a Call To Action is. It’s nothing more … READ MORE »

Deliverability: The One Essential

You have checked through the free email marketing templates, picked the one that will appeal to specific split lists, taking great care with heading, subheadings, images and copy, and, after a great deal of thought and possibly discussion, have created the perfect Subject Line. So why have so many emails bounced? There are many possible … READ MORE »

What To Say About The Mini Budget

I’ve had an email from my accountant. Not the concerning moment you might think as I subscribe to their newsletter and ‘incident related’ emails. They obviously know about my job in email marketing and mostly keep the information they send relevant to my needs. That’s something we should all learn from. The personalisation means I … READ MORE »

Personalisation For Email Marketing Success

There’s a persistent rumour that price is the most important factor in email marketing. Make your product cheaper and the customers will flood to your door. Don’t believe it. It’s nothing more than a comforter for those who don’t really understand what email marketing is all about. It’s not that easy. You don’t pick a … READ MORE »

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