Email Campaign Management

Maintain Contacts Within Your Local Community

With the closure of retail outlets and the slowdown in high street footfall, we are in danger of damaging our relationship with the local community. This limits opportunities for lead generation. With all the other pressures on us, the last thing we want is a drop in quality subscribers to our email marketing lists. The … READ MORE »

Helping Those struggling With Accessibility

There was an interesting online article entitled ‘Essential services websites in UK should be accessible to all’. It’s not aimed specifically at email marketing but the problems identified, which include the fact that many people have problems accessing the internet and emails, give some useful information for us when targeting our emails. The article concentrates … READ MORE »

Encouraging Community Spirit

One of the most ill-used words in common usage is ‘community’. It has an almost universal application to any group of more than one, and as such it has become meaningless as a description. If you split your email marketing list, you could call either group a community, yet they only have responses in common. … READ MORE »

Revolutionary Ideas Are Just An Exercise Away

The best thing we have going for email marketing is the immense amount of data we can obtain which makes it easier (I nearly said easy) to test any changes in our campaigns. It is the reason that so many companies are using email marketing, and, ironically, why we should consider trying something counter to … READ MORE »

How To Target A Multi-Channel Campaign

You have free email marketing templates on tap; a selection of designs you can, and indeed should, modify to ensure your campaign is targeted as precisely as possible. With our data, that’s very targeted. These templates look so good, and are so easy to perfect, there is the temptation to use them for other channels: … READ MORE »

Aphorisms Everyone Should Be Guided By

I love aphorisms; they give the impression of intelligence without all that tedious thinking. (That’s one of mine.) I spend hours online looking them up, undaunted by the fact that they’ll make little difference to how I’ll perform, but here are a few with particular relevance to email marketing. There are one or two general … READ MORE »

The Dangers Of Using Competitions

I’m a big supporter of using competitions in an email marketing campaign. The promise of reward can excite even the most laid back of us, especially when there is a significant prize, for instance, £5000. When a railway company (the railway) organised a competition as part of their “Build Back Better” promotion, they expected a … READ MORE »

Use Every Interface To Generate Loyalty

I’ve just bought an item directly from the manufacturer. Unusually, I did not buy via an offer in a marketing email. I received an email acknowledgement of my order within an hour, which also gave a window for delivery and, also unusually, a rather comprehensive précis of the legislation covering consumer rights. I can’t remember … READ MORE »

Interrogate The Statistics When Targeting

After seeing some of the recently reported statistics regarding the intention of purchasers in the near future, we might think the days of being able to sell luxury items are over, certainly in the short term and maybe even the medium. Reuters recently quoted the chief executive of the British Retail Consortium, who said, “The … READ MORE »

Is It Time To Update Your Template Design?

When the suspicion that the designs of your marketing emails are a bit bland starts to form, it’s almost impossible to ignore. You convince yourself you’ve fallen behind the curve and that most of your subscribers are thinking that you’ve lost your cutting edge. Before investing in a process of redesign, compare what you are … READ MORE »

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