Email Data

Put Your Email Data to Work for Your Audience

Reliable email data helps you understand your subscribers and send messages that match their interests. Learn how to keep contact records useful, segment your lists and recognise the limits of what your data tells you. WizEmail’s articles cover practical data choices that support relevant campaigns while respecting the people behind the email addresses.

How To Improve Your Calls To Action

A call to action can seem a little intimidating for subscriber reading a marketing email. Some boxes can come across as too demanding. A ‘Click Me’ is nothing more than an abrupt demand for action and lacks the subtle encouragement that should be our norm. We need to do better. We don’t do ourselves any … READ MORE »

Eliminating Words That Serve No Purpose

Every word or phrase in the copy of a marketing email must serve a particular purpose, one that’s not covered by any other. Copywriting is that simple. If there’s no reason for it to be there, get rid of it. It’s unwanted weight. The difficulty some people find when doing so is identifying superfluous words, … READ MORE »

Are Your Email Marketing Returns Falling

Many of us must feel we’ve become experts at noticing when performance has, for no apparent reason, dropped off. We’ve all struggled with such problems all our email marketing life. All of a sudden the percentages are lower, ROI is down and no matter how closely you study the circumstances, you can’t fathom why. One … READ MORE »

The Addictive Lure Of Email Marketing Statistics

There is a dichotomy in the way I view statistics. They are probably the single most important aspect of email marketing, giving it its class leading return on investment, one that has been consistently high year after year. On the other hand . . . If you were to ask me how much faith I … READ MORE »

Newsletters Are More Than Just Lead Magnets

Most subscribers devour newsletters. Unlike marketing emails, when they see one in their inbox, they’ll put them to one side to read at leisure, probably with a cup of coffee and biscuit. Their brain will be at its most receptive. With defences down and scepticism hibernating, they are typical of a newsletter reader. It is … READ MORE »

How Many Emails Should I send?

I went to a liaison meeting with the public where it was suggested I was avoiding questions, two in particular. I’d lost the sympathy of much of the crowd, mainly for answering honestly, and I wanted them back on board. I panicked, saying, ‘Ask any question you want, and I’ll be definitive.’ An experienced colleague … READ MORE »

Generating Trust Is A Basic Requirement 

Let’s forget Covid. Instead, we should concentrate on the basics of email marketing to ensure we can move forward without worrying too much about what’s already happened. You can’t get much more basic than generating trust in your company. It’s a truism, but not all that helpful, to say that the best way of generating … READ MORE »

What Is User generated Content

There is a dichotomy in the way the purchasing public views reviews. On the one hand, everyone professes not to believe them while on the other, a certain percentage of bad reviews can make an object unsaleable. How can you convince your subscribers on a marketing email that almost everyone loves your product?  What we … READ MORE »

How To Stop Emails Being Diverted To Spam

To the question, ‘Is email deliverability an exact science?’ the answer is No and No. If it was either exact or a science it would be possible to ensure that our marketing emails were not classed as spam. But it’s not, and we have to work within that limit. It means there is no definitive … READ MORE »

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