Email Data

The Key To Success Is To Give Something Away

There has been a trend in the emails and newsletters over recent weeks, particularly noticeable since the start of the New Year, that shows there might be a sense of desperation in some companies. I’m getting marketing emails that are nothing more than adverts for websites. In other words, I’m given lists of products but … READ MORE »

Percentage Reduction or Price Reduction?

According to a television news programme, one of the major high street retailers is considering doing away with percentages when referring to reductions in pricing. It was not over the whole range; just about 50%. A quick perusal of their website shows that they haven’t yet entered wholeheartedly into a review of their price reductions. … READ MORE »

Managing Lockdown-Generated Subscribers

If reports are correct, not only has the response to Covid-19 given rise to a substantial increase in online sales, but there has been a significant rise in the number subscribing to email marketing lists. One bit of good news from 2020. Are you treating these new subscribers differently to the ones you gained during … READ MORE »

How TV Crime Drama Can Negatively Affect Data

Television crime drama is frustrating for anybody in email marketing who has control of personal data as the myth that it cannot be shared is reinforced time and again as the police investigator comes up against the block of, ‘I can’t share that with you because of data protection.’ I sometimes feel the obligation to … READ MORE »

‘No-reply’ In Non-Marketing Emails

Don’t you just hate them? There are very few absolutes in email marketing. It means you normally have to discover what’s hurting your RoI yourself, but some factors are obscure, and if everyone else does it, why shouldn’t you? That’s the mantra of failure. You have to find out what works for you. I am … READ MORE »

Advice In The Post Transition Period

Whatever the results of the negotiations for the end of the transition period, we will have to manage the fallout. One problem for those giving advice is that the situation varies from company to company, product to product and from domestic to international. SMEs are probably going to be the hardest hit. Many depend on … READ MORE »

Covid-19 Caught Us All Out

It’s normally a self-flagellation exercise to look back 12 months to see which of your predictions for the year have proved correct. In mitigation, I’d point out that everyone else was way off on what they saw for the future this time last year. Covid-19 caught us all out. Mind you, merely being part of … READ MORE »

Continue Investing In Market Research

Market research budgets are, according to research, being restricted year-on-year and the Covid-19 pandemic has significantly increased this trend. For us it might be good news. If other companies, particularly competitors of yours, are changing their targets for investment, it almost always means that a gap will be opening for others to exploit. And it … READ MORE »

Convey Emotion To Your Subscribers

I had a revealing Zoom meeting with my elder daughter on Sunday. She was telling me about her recently single best friend whom she had been helping most of Saturday to pick a likely man from an internet dating site. It’s not my normal source of email marketing research, but it was revealing. She said … READ MORE »

Data Protection And The Transition Period

Data protection at the end of the transition period for SMEs Guidance and resources to help businesses and organisations better prepare for data protection compliance if we leave without an adequacy decision. The UK left the EU on 31 January 2020. There is now a transition period until 31 December 2020 while the UK … READ MORE »

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