Email Data

Confused By The Data Returns During Lockdown

Many things have changed over the past few weeks. It has caused significant problems across swathes of this country’s business life, so it seems a bit selfish to complain of difficulties with data returns. They require management though. Experimenting with sending times has become one of the stalwarts of split testing in an email marketing … READ MORE »

What Voice To Use For Worried Subscribers

What to say on your marketing emails and enewsletters is, as always, down to what your data dictates. How to say it might have changed. The Coronovirus pandemic has, it seems, changed just about everything else. However, there are some dos and don’ts. The first thing to do is not mention Coronovirus, and never, ever … READ MORE »

Post Coronavirus Exit Strategy

The government assures us that now is not the time to plan their exit strategy as there are too many variables. Others might think that, for small and medium sized businesses, now is the time to work out what you want to do, and what you need to do. Email marketing lends itself to home … READ MORE »

Using A Blog To Support Your Email Campaigns

The best way of ensuring success of an email marketing campaign is to provide a solution to a problem that your subscribers have. It’s a basic tenet. You are telling them that you understand their difficulties, and, after some thought, have come up with a solution for them. Not only do they buy from you, … READ MORE »

Be A Source Of Information On Coronavirus

Everyone will be concerned about the effects of Coronavirus on their businesses. There are all sorts of untested changes that they’ll be putting in place and many will be confused as to the effectiveness and legality of them. You could help them. They are looking for the most up to date, and dependable information available … READ MORE »

What To Say About Coronavirus In Your Emails

It’s the question that many email marketing companies are pondering; how to respond to the threat of Coronavirus. Ignoring it has a lot of attraction. You won’t be wrong in your conclusions, but then you might give the impression that you don’t care about your subscribers.  My inbox has been inundated with Subject Lines that … READ MORE »

A Coronavirus Article About Email Marketing

Well, mainly about email marketing actually, but wandering into the effect of the virus on businesses in general. You might think you are immune to the downturn, especially if those 70 and over are going to be confined to their homes, ordering online those items they normally bought in shops. You will still need to … READ MORE »

Building Positive Emotion In Email Marketing

I write about a form of advertising and research it; I subscribe to a number of email marketing lists, most of which I would not have bothered with even if I had more money. I know which are effective. I can see when they’ve targeted their email well. I read them through, concentrating on method, … READ MORE »

Email Marketing Is Selling Happiness

I hate to break it to you, but what we do is simply advertising. That we do it online with our customers subscribing to email marketing lists and, critically, willingly sharing their personal details, in no way changes that fact. Bring back sales staff from the 1980s and they will recognise what we do instantly, … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS