Email Data

Triggered Emails Have Changed With Covid-19

Triggered emails, i.e. those sent when a specified occurrence occurs, are one of the mainstays of email marketing. Circumstances have changed due to the current pandemic response and we should consider extending the number of triggers in order to ensure we pick up every sale that is going. A classic example of a triggered email … READ MORE »

Target Your Campaigns On An Emotive Response

Emotions play a major factor in most decisions we make, from what wine to have with dinner to the model of fridge-freezer that we keep the food in. From the point of view of someone involved in email marketing, logic has very little impact. After all we go by our data and what's good for … READ MORE »

Email Marketing Benchmarking Post Lockdown

Benchmarks are great for improving our email marketing performance. They provide us with a means of comparison which are both reassuring and provide an indication of where we can improve. The target of us all is to beat our competitors. However, the statistics are only useful if they are accurate and with the current lack … READ MORE »

Will Your Demographic Change Post Lockdown

The subscribers to your email marketing list suffered under the coronavirus pandemic and government lockdown. You have a choice. You can obviously retrench and work to those who have suffered least and you believe will probably continue buying, or you can try to reach your old level or may be even expand your customer base. … READ MORE »

Understanding Metrics And KPIs Post Lockdown

Your business circumstances have changed. The email marketing world post lockdown will ensure that, not only for you but for the subscribers to your email marketing lists as well. Carrying on as before is not an option. Your working practices will have to change to cope with the enforced new reality. Key Performance Indicators (KPIs) … READ MORE »

Do Not Exploit The Trust Of Your Subscribers

There’s a fine line between expanding your current email marketing campaigns to sell items that will be useful for your customers during the coronavirus response and taking advantage of it for your own ends. It doesn’t help that the line is blurred. It is tempting to over-promote products or services such as vitamin supplements or … READ MORE »

Solving The Problems Of Your Subscribers

You’ve got your own problems. Haven’t we all? You, no doubt, want to concentrate on finding your own solutions rather than getting bogged down with someone else’s concerns. And who could criticise you? Well I will. Your function, whatever it is that you sell or produce, should go some way to solving the problems of … READ MORE »

Re-evaluate Your Email Marketing Data

The value of the data that you obtain from your email marketing campaigns, and that of your subscribers’ reaction to newsletters and browsing, is that it allows you to predict to a very high level of probability. This means you can segment your email marketing lists into groups which will act similarly. It is the … READ MORE »

What To Include In End Of Lockdown Email

If you have an inbox, it will come as no shock when I tell you that mine is creaking under the weight of Covid-19 related emails. I don’t want or need to be asked ‘How are you?’ any more. I can understand that companies want to appear as if they are concerned, or doing their … READ MORE »

Subscriber List Building Post Coronavirus

  Oscar Wilde once said that most of us suggest we adhere to our morals and ethics, but when tempted, we struggle, and fail, to conform. The Liar’s Paradox. He said it more succinctly, in six words, but that’s like him; he was too clever by half.  You might wonder what one of the greatest … READ MORE »

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