Email Data

What GDPR requires for portable data?

Every email marketing company should know the difference between personal data and portable data. One you should avoid transporting, the other is mandatory to send if requested. The GDPR allows individuals to demand and reuse their personal data for their own purposes. The premise is that they might want to transfer their data to another … READ MORE »

Processing your email marketing lists & GDPR

You may have missed the £120,000 fine awarded against the Kensington and Chelsea council for improper disclosure of the personal details of nearly 1000 residents. The illegal act wasn’t deliberate but as a result of ignorance of an individual. If you’ve got email marketing lists then beware. For instance, the regulations around portable data are … READ MORE »

GDPR & permissions for email marketing lists

At least, not quite too late. If you haven’t obtained new permissions in order to conform to the GPDR then there’s no time to waste. Don’t panic, but do start now. You need to contact all those on your email marketing lists. You could segment them, using the best method of contact as the criterion. … READ MORE »

Not time to lose; GDPR and email marketing

I’ve had some strange emails over the last week or so. Some are ostensibly email marketing, others are newsletters, and most of these have been generated by the need to check my permissions. This is cutting it fine. There is a variation of forms of enquiries. One, from a company which I subscribe to their … READ MORE »

When will the GDPR affect email marketing?

I’ve received 17 emails and one letter regarding the GDPR. They have all asked me to confirm my details and permissions. One apologised, rather oddly, for contacting me outside of the ‘normal’ contact methods. Normal here, I think, implies in conformity with the current regulations. It shows that many companies are treating the GDPR as … READ MORE »

ConsentInsight – recording contacts consent

Simply knowing that a contact is subscribed isn’t going to be good enough in the post-GDPR world; consent will need to be specific. If you are already using a signup form that contains an opt-in checkbox with, “Yes, sign me up”, then that’s going to cease being the gold standard on May 25. In preparation … READ MORE »

The go-live date of the GDPR

Are we there yet? Given the considerable amount of information being published each day on the GDPR, anyone with an email marketing list or data on employees might well think that the legislation is live now. Yet we still have weeks to go. Or do we? There’s a website I use for research that has … READ MORE »

Help for the transition to GDPR

The GDPR created a new position; the Data Protection Officer. Whilst the vast majority of email marketing companies are not required to have one, it is a requirement for local authorities and those processing specified types of data, see here, you might think that the position would be useful, especially during the transition period. The … READ MORE »

Manage your post-GDPR email marketing lists

I’ve received a number of emails recently where I’ve been asked to check my permission levels with regards to receiving emails. I’ve had five in three days. Notably, they had, in the main, been from companies whose email marketing lists I’ve subscribed to for some years. Why this current fear? A rhetorical question of course … READ MORE »

Subscribers and your email marketing lists

The headline is not hyperbole, nor is it an exaggeration. It is not even a sub-editor working with a hangover. It is true. Remarkably, the person who causes some subscribers to leave will be you. You have already formed the opinion that it is all down to the GDPR and to an extent you are … READ MORE »

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