Email Data

Blown to one corner of the world

We’ve had a wander around which details are needed for an effective database without being in any way specific. Perhaps now is the time to define the nature of the email data you need. The answer is simple enough: it varies. Whilst a common generic name for what we do could be called bulk email … READ MORE »

Claims in Email Marketing

The temptation of a spectacular claim in the title of a marketing email is one that can be difficult to resist. Many of us have tapped our teeth with a pencil trying to come up with just the right idea then, on the way home (perhaps) you drive past or into a golf club and … READ MORE »

What’s in a blog?

I follow a dozen or so blogs. Most are for online businesses in general and email marketing in particular, and two cover sport, specifically rugby union. I don't know where this puts me on the national average, but I often think reading them takes up too much time. Yet I continue to click on them. … READ MORE »

Using a Website to Gain Subscribers

The most cost-effective way of collecting subscribers to an email marketing list is via a website. Once set up, the systems and automated sign-up forms require little or no monitoring over and above checking on figures. The keywords here, though, are largely QUALITY CONTENT. The one thing essential to gaining subscribers using this method is … READ MORE »

Using SEO to gather subscribers

If I am asked about the details of Google search engine algorithms I paraphrase the late, great Douglas Adams: “If anyone discovers the reasoning behind them, they will be replaced by something even more bizarre and inexplicable. Many believe this has already happened.” The changes a year or so ago to the search engine’s systems … READ MORE »

Guidelines for Data Controllers

The Information Commissioner’s Office (ICO) has just issued timely advice in the form of Guidelines (see below for link) with regards to the duties and responsibilities of data controllers (controllers) and data processors (processors) which is especially pertinent for those engaged in email marketing. The Guide contains a considerable amount of information on the differences … READ MORE »

Responsibilities for Data in Email Marketing

There is a certain degree of confusion as to the comparative responsibilities of data controllers (controllers) and data processors (processors). If you have data, you must have a controller. To put it simply, it is their responsibility if it all goes wrong. They have a distinct legal responsibility. Processors work under controllers. If they make … READ MORE »

5 Steps to Re-activate Subscribers

If a subscriber becomes inactive you have a choice of either investing in methods to become active or else investing in a campaign to gain new ones. If you follow these five simple steps for those not responding you might find it the better option. 1. Identify It is not a simple case of setting … READ MORE »

What is Agile Email Marketing?

There is a great deal of excitement in our circles about agile email marketing, yet if you ask what it is all about you will get a number of different answers. Some suggest it is the solution to all our problems in campaign management but this is somewhat wide of the mark. Agile originated, as … READ MORE »

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