Email Marketing

Email Marketing Blog by Wizemail

A sensible law for email marketing

It is not often that one can accuse lawmakers of coming up with a bit of legislation that seems to attack a perceived problem without causing too much collateral damage but every now and again comes a law that confounds. Mind you, the title is not too reassuring: The Privacy and Electronic Communications Regulations, 2003, … READ MORE »

What’s in a name? Viral Marketing

They could have picked a better one than viral marketing. It’s enough to put anyone off. They are not that easy to describe so the best way to understand them is to examine a rather clever example. Go to www.reliefracer.com, although doing so when the boss is about to come in is not the best … READ MORE »

More Hanks than Python – Email Marketing tips

The holy grail of email marketing is an email list populated with people you can, to a certain extent, define. To this end the vast majority of your effort and planning must go towards three targets: getting people to opt in, retaining those who have opted in, and gaining as much useful data on them … READ MORE »

The right to copy

The Copyright, Designs and Patents Act 1988 (The Act) runs to more than 330 pages so one must accept the risks of a brief overview. In essence it gives certain rights to the creators of certain material. These rights limit the freedom of others to copy, adapt, distribute, communicate to the public by electronic means, … READ MORE »

New email subscriber? What next?

After all the excitement of entering a new email address in your database you should take a deep breath. You need to calm down as your work has only just begun. You now have to realise the potential of that new customer. My experience is that when signing up for newsletters and email marketing the … READ MORE »

New email subscriber? Virgin Oil

After all the excitement of entering a new email address in your database you should take a deep breath. You need to calm down as your work has only just begun. You now have to realise the potential of that new customer. My experience is that when signing up for newsletters and email marketing the … READ MORE »

Email Marketing: An Obscure Headline

You didn’t mess with my paternal grandmother, whether you were a council official or the English language, both of which she would bully. I remember the agony of having to keep a straight face when she, after examining the monthly medical pension, ostensibly sent to my grandfather, said that we would have to: ‘bend over … READ MORE »

Campaign manager

It can be all too easy to get carried away with email marketing. It is so cheap to run that the temptation is to think that even if most of the effort gets no return then the outlay will be covered and a healthy ROI achieved. But the real cost of a poorly run email … READ MORE »

Email Marketing: One Sale is not enough

If someone asks you the way to the high street do you give them directions or suggest that Acacia Avenue is nearer? It is hard not to be prescriptive when something seems self-evident. But let me give it a go. It can be useful to use information you have on a customer or email prospect … READ MORE »

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