Email Marketing

Email Marketing Blog by Wizemail

Refining Social Proof In An Email Campaign

We mentioned recently the advantages of social proof in convincing your subscribers to complete. There’s nothing quite as convincing as wondering why, if everyone is doing something, you are left out. We highlighted six general headings. This alone is not enough; like everything else in email marketing you need to target. For instance, one of … READ MORE »

An Inspired Choice Of Image

There seems to be an increasing use of stock images on marketing emails and newsletters. I’ve nothing against them. If you lack the ability or facilities to produce stunning images that will help convert a campaign, then the options are rather limited. But that’s no excuse for uninspired images. A bare picture of the product … READ MORE »

Considering A Post-Lockdown Economy Drive?

Way back when, predating the Internet and email marketing by some years, I used to be part of a team that designed corporate imaging. We provided logos, letter headings, pretty but threatening invoices and colour coding for vans and retail outlets. It was lucrative but the inevitable predictable recession came as something of a surprise. … READ MORE »

The Positives And Negatives Of GDPR

This is not going to be an overview of the entire effects of the Regulations, but mainly how the provisions have affected email marketing. Many suggested, during the prolonged gestation of the GDPR, that the compromises forced on the regulators would ensure that it would be toothless and unfocused. Has this turned out to be … READ MORE »

The Second Anniversary Of The GDPR

A little more than two years ago we were concerned about the implications of the GDPR which, after a gestation period of some five years, had finally been implemented. The predictions were varied. Some suggested it would be just the thing to reassure customers and encourage them to join email marketing lists, while others suggested … READ MORE »

Triggered Emails Have Changed With Covid-19

Triggered emails, i.e. those sent when a specified occurrence occurs, are one of the mainstays of email marketing. Circumstances have changed due to the current pandemic response and we should consider extending the number of triggers in order to ensure we pick up every sale that is going. A classic example of a triggered email … READ MORE »

Target Your Campaigns On An Emotive Response

Emotions play a major factor in most decisions we make, from what wine to have with dinner to the model of fridge-freezer that we keep the food in. From the point of view of someone involved in email marketing, logic has very little impact. After all we go by our data and what's good for … READ MORE »

Email Marketing Benchmarking Post Lockdown

Benchmarks are great for improving our email marketing performance. They provide us with a means of comparison which are both reassuring and provide an indication of where we can improve. The target of us all is to beat our competitors. However, the statistics are only useful if they are accurate and with the current lack … READ MORE »

Impressions From Your Email Campaign

I was once tested to be a presenter on TV. Nothing dramatic, just the occasional few seconds on local news giving brief bits of information to people who were not really interested. We were given a list of things to consider. They were not necessarily what you might think would concern a presenter. I did … READ MORE »

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