Email Marketing

Email Marketing Blog by Wizemail

Cycles

Email marketing software makes it easy enough to work out the best time of the week and day to send emails to ensure the highest open rates. All you need to do is to study the returns and the peaks and troughs will be apparent. When we come to identifying long term cyclical events which … READ MORE »

Moving Targets

Ignore email marketing research. A great deal of money and time is invested in them and the conclusions can be extremely useful but whatever you do, don't base your next campaign on them. All research is historical. It is a record of what used to happen. Further, once the conclusions become general knowledge in the … READ MORE »

Timing Is Everything

As so many comedians have said, 'timing is everything'. It is the same with bulk email marketing; no matter how good the email, if the subscriber receives it at the wrong time then there is no sale. There are two distinct types of timing of an email: 1 – the time of day/week/month 2 – … READ MORE »

Make Email Marketing Templates That Work For You

It seems odd to criticise companies for offering so many free email templates but it can create a problem. With so many to choose from it is tempting to pick one and just run with it. As with so much in email marketing, a bit of extra effort pays dividends. There are a number of … READ MORE »

The Final Check

The planning is long over and the email is ready to send. Before clicking the button, one last check can stop you wasting your investment in the campaign. Read through the email putting yourself in the frame of mind of the type of subscriber that that particular section of your email marketing list is aimed … READ MORE »

Image and Copy Check-list

Before starting out in e-mail marketing you need to accept one thing: nothing sells itself. If it did it would not be on your shelves. The marketing e-mail depends to a great extent on the words and images that it contains. Before giving the nod to the latest design there are a number of checks … READ MORE »

Data Protection Regulation Vote

I was wrong. I thought that the vote on the amendment to the proposed Data Protection Regulations put forward by the European Parliament's Civil Liberties Justice and Home Affairs Committee (LIBE), fronted by MEP J. Albrecht, would be close. However, the MEPs voted 621 to 10 in favour. The amendment has been heavily criticised, not … READ MORE »

Always Look On The Bright Side

You can normally find something positive to say when there are legislative changes for email marketing. However, you know you are struggling a bit when the best you can come up with is that it is not as bad as we feared. Earlier this month the European Parliament voted overwhelmingly in favour of the less … READ MORE »

8 Email Marketing Design Essentials

Designing a marketing email is a creative exercise and one that can be very fulfilling. With the quality of current email marketing templates there is not even the daunting prospect of the blank white screen at the start. Whilst the templates are simplicity itself to complete, there are some things to bear in mind. 1/ … READ MORE »

Experimenting Can Be Fun

One essential in e-mail marketing is continuous improvement. Sooner or later, and most probably sooner, your competitors will catch up with you, probably by the simple procedure of copying. What works for you now will, most likely, hold you back in the future. We have discussed the ‘Subject’ and ‘From’ lines recently but, of course, … READ MORE »

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