Email Marketing

Email Marketing Blog by Wizemail

Hacking and email marketing

The last few weeks have not been entirely successful for Sony. Firstly they were subject to a high-level hack, reported frequently as a cyber attack, and then gamers were unable to access their website over the Christmas period. This is of concern for those with email marketing lists. In their last issue of the year, … READ MORE »

New year trends in email marketing

The art of prediction can backfire, especially if you tell anyone your conclusions. After all, someone nasty might look back a year later and point out where you went wrong. Or occasionally where they were spot on. So let’s do that. Not all the predictions made for 2014 were off target. The most popular one, … READ MORE »

Something new for the New Year

I am no big fan of New Year’s Resolutions. In this I feel I am joined, albeit a week or two into January, by those who do set themselves such targets. It felt a positive thing at the time but, experience shows, it normally fails. I am no big fan of target setting either, specifically … READ MORE »

WizEmail Blog :: Economy of design

I regularly drive two different makes of cars: one has control stalks on both sides of the steering column, the other only on the left. One wonders if the designers want the windscreen wipers to be activated if I run someone over. I should not have to concentrate on something that could be automatic. There … READ MORE »

New Year resolutions for email marketing

I have a friend who will insist on using the term New Year revolutions. When corrected, by someone knowing him for less than twelve months probably, he justifies the terminology by saying that the same old things come around every year. I’ve no wish to encourage him, but he is spot on, especially so for … READ MORE »

8 reasons to use a common design

You know it is an Amazon email or web page even if you cannot see the logo. The appearance is unique, shouting its source. I’m not suggesting that you should follow the example of the company in all things, but it is not a bad starting point when considering a new campaign. A single theme … READ MORE »

WizEmail Blog :: Easter is here

That is at least as far as email marketing is concerned. Now is the time to plan, to remember what went well nine months ago and to avoid that which didn’t. As Easter happens annually all around the world, an inspirational new idea can be a difficult ask. You might be looking for a theme … READ MORE »

WizEmail Blog :: A festive prompt

Christmas is nearly on us. Advent calendars across the country have open doors so there is only one thing for us in email marketing to do: plan for Easter. We are just recovering from Black Friday and there are still the presents to send off, let alone be given, and here we are talking about … READ MORE »

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