Tag: DPA

Cookie monsters threatening email marketing

The heading is not strictly descriptive of this article, something I would argue against in normal circumstances, but I couldn’t let such an opportunity pass. I knew you would realise I was talking about those little ‘tags’ that allow tracking of user activity on websites. Email marketing software depends to a great extent on them. … READ MORE »

Data destruction and email marketing

Email marketing’s dependence on digital information has produced situations where a word in common usage is just not precise enough. Take destroy for instance. One dictionary definition is ‘to ruin completely’. It is not quite that straightforward once we start storing data on computers. The data needs to be legally secure. The Data Protection Act  tells … READ MORE »

Destroying personal data

Always make sure that your clients are protected! The Data Protection Act (the Act) has 8 Principles, the fifth of which has the requirement that ‘personal data processed for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes’. You must delete such data. Delete is … READ MORE »

The safety of your email marketing lists

There is a saying which goes along the lines of: if you get the basics right, the rest will follow. I’m not sure that’s entirely right but the reverse is spot on. You can’t do anything without the fundamentals in place. A large travel insurance company has recently been heavily fined for contravention of the … READ MORE »

Email marketing security

There has been a plethora of scare stories in the media regarding hacking and internet security. Sony has been particularly hard hit, with a film and their Playstation becoming headline news. This has implications for email marketing. Many of your customers will be concerned about security and terms like cyber pirates and cyber hacking doesn’t … READ MORE »

Hacking and email marketing

The last few weeks have not been entirely successful for Sony. Firstly they were subject to a high-level hack, reported frequently as a cyber attack, and then gamers were unable to access their website over the Christmas period. This is of concern for those with email marketing lists. In their last issue of the year, … READ MORE »

Guidelines for Data Controllers

The Information Commissioner’s Office (ICO) has just issued timely advice in the form of Guidelines (see below for link) with regards to the duties and responsibilities of data controllers (controllers) and data processors (processors) which is especially pertinent for those engaged in email marketing. The Guide contains a considerable amount of information on the differences … READ MORE »

Responsibilities for Data in Email Marketing

There is a certain degree of confusion as to the comparative responsibilities of data controllers (controllers) and data processors (processors). If you have data, you must have a controller. To put it simply, it is their responsibility if it all goes wrong. They have a distinct legal responsibility. Processors work under controllers. If they make … READ MORE »

Personalisation Basics

Data Collection and Recording One of the most popular questions is what data to collect for email marketing software. For once the answer is simple and straightforward: as much as you can get. Become a hoarder, although within the limits of the Data Protection Act (DPA). Retain as much information as you can that will … READ MORE »

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