Tag: email campaign management

Email marketing: back to basics

As I write e-mail marketing articles I subscribe to dozens of lists and it can be an effort to read through them. Last year I made notes about which I liked and why. 1. Conform to the law: Customers are becoming more sophisticated and recognise those companies which ignore the requirements of the law. I … READ MORE »

Targeted email marketing tips

Targeted email marketing is seen as the safe way of going about our business but it is not. Safe is a misnomer: it is anything but. If you do not take risks then you are risking your company. Any Google search using the words high street and closures will bring in hundreds of results. It … READ MORE »

Just what we wanted

Just what we wanted Email marketing is beset with rules and regulations, some of which are precise and easy to understand. We all know when an unsubscribe button must be included and if anyone fails to conform to this requirement they have only themselves to blame. In general most legislation is written in clear English, … READ MORE »

Counter your intuition

Email marketing software gives you massive amounts of data that can turn your company into a class leader. All you need to know is how. The most obvious people to ask are the experts. After all, they know best. An expert is someone who has experience and has worked out the best options. The advice … READ MORE »

After Mega Monday

The size of your email list will no doubt give you comfort over the holiday period. You will probably have increased the number of subscribers after Mega Monday so everything is on the up. The last thing you want to hear is that this is the time to extend your horizons beyond just figures. The … READ MORE »

Reasons to be reasonable

We have mentioned before that if you are running a competition with prizes in your email marketing campaign then you should take extreme care. Quite apart from falling foul of the complex betting, gaming and lotteries legislation, which is all too easy to do, there is the added problem of being fair. The word fair … READ MORE »

Everyone loves the Olympics

It has been a difficult two weeks for those of us in email advertising. In any competition between a sport where we might gain a medal and calculating the data from campaign returns there is always going to be just the one winner. However if you looked more deeply into the Olympics there was much … READ MORE »

Email marketing campaigns – lessons

I am a regular customer of an international software company. They have a reputation for value for money products, one which I find well deserved. I am a subscriber to their email marketing list and buy two or three items every year. Where they fail is in the execution of their email marketing campaigns. A … READ MORE »

Give bulk email marketing a go

The attraction of bulk email marketing is that a slight, a very slight, increase in returns gives a massive increase in ROI. It follows therefore that a little idea, just a slight alteration, might be well worth the effort. Mind you, how do you to know what to change? There has been very little research … READ MORE »

Tempting templates

The ease with which email marketing templates can be completed is a designed-in feature. It has taken somebody a lot of effort and we should be grateful to them. This simplicity is, oddly enough, a potential weakness. You could casually populate it with words and pictures and then send it out. There is more to … READ MORE »

EMAIL MARKETING FREE TRIAL

Email Marketing