Familiar Words
The advertising standards authority (ASA) has upheld a number of complaints recently (see http://www.cap.org.uk/News-reports/Media-Centre/2013/Holiday-Promotions.aspx) about wording in advertisements. The implications are of interest those of us engaged in bulk email marketing. There is nothing really earth-shattering in the decisions, in fact the real surprise was that a large company would choose the wording they did. … READ MORE »