Tag: email campaign management

8 reasons to use a common design

You know it is an Amazon email or web page even if you cannot see the logo. The appearance is unique, shouting its source. I’m not suggesting that you should follow the example of the company in all things, but it is not a bad starting point when considering a new campaign. A single theme … READ MORE »

WizEmail Blog :: Easter is here

That is at least as far as email marketing is concerned. Now is the time to plan, to remember what went well nine months ago and to avoid that which didn’t. As Easter happens annually all around the world, an inspirational new idea can be a difficult ask. You might be looking for a theme … READ MORE »

WizEmail Blog :: A festive prompt

Christmas is nearly on us. Advent calendars across the country have open doors so there is only one thing for us in email marketing to do: plan for Easter. We are just recovering from Black Friday and there are still the presents to send off, let alone be given, and here we are talking about … READ MORE »

Getting up close and personal

I’ve got four children and four grandchildren. I’m not sure which group takes up most of my time overall, although the one with chickenpox has a clear lead at the moment. I enjoy looking after the kids but find it a bit of an effort, which tends to make it more worthwhile. What’s that got … READ MORE »

Designing the perfect email newsletter

E-newsletter (email or html newsletter) design is the Cinderella of email marketing. Despite many companies using it as one of their main sources of new subscribers to their email marketing list and subsequent sales funnel, the sophistication of some email design is often poor. Let us start at the beginning for the perfect newsletter. 1. From … READ MORE »

Email marketing & 7 steps to relationships

I was once taught how to form a relationship with those I would meet in the course of my then role. My role was to ensure their cooperation so as to elicit information, assistance or perhaps something that might cost them time and effort. It wasn’t in a sales oriented situation although the instructor was … READ MORE »

17 Basics for designing an email newsletter

Everyone loves a list, here's one with 17 basics for designing your email newsletter. Ensure the From Address is the one you always use for your email marketing. The Subject Line should make it clear that it is your newsletter (not a sales message/advert). When opened, the newsletter should have a similar appearance to your marketing emails but … READ MORE »

8 essential considerations for e-newsletters

Despite the prognostications of those in the know, e-newsletters, from now on email newsletters, are not in decline and, if anything, are more popular than ever. Before taking the plunge, here are some considerations. What is the point? For some companies, email newsletters are vanity projects, there to support the name and provide some gravitas. … READ MORE »

Six pros and cons of an e-newsletter

The subject of e-newsletters, newsletters from now on, frequently comes up in discussions on populating email marketing lists. The main question is whether their benefits outweigh the costs. The odd thing is the answer is always the same: it depends. There is little doubt that you will benefit from a well produced newsletter. Many people … READ MORE »

Pushing boundaries: covering your nuts in honey

It is what we all should be aiming for: memorable and exciting marketing emails. If yours look like everyone else’s then there is nothing to distinguish them from the crowd. We want an edge, a little advantage over the competition. 1% would be great. One tried and tested technique is to place a new, or … READ MORE »

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