Tag: email copy

How to get paid for new subscribers

I used to edit a monthly magazine; 72pp, A4, full colour. I won an award yet here I am writing a blog. That’s because email marketing is much less stressful. Most writers harbour an image of an editor, in god-like mode, sitting as a desk covered in submissions, sweeping most into the waste bin. It’s … READ MORE »

The right things to say in a marketing email

If you run email marketing campaigns frequently, you will know how difficult it is to maintain quality of copy. An internal weekly legal magazine managed it by the tried and tested method of enlisting a columnist. He became well known both inside and outside the industry. Despite knowing that the question must have been put … READ MORE »

What is the latest email marketing idea?

There’s a simple answer to the question, but let’s leave it for a few moments and consider the difficulties of coming up with some revolutionary inspiration that will put your latest email marketing campaign into the vanguard. Most writers are asked where they get their ideas from and the answer often disappoints. Mostly it is … READ MORE »

A quick way to check email marketing copy

Whether you have a professional copy writer or you do it in-house, you should always complete a final check of a marketing email, and landing page come to that, before going live. There is one fail-safe way of doing so. I used to check official documentation, material that might go before a court or be … READ MORE »

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