Tag: email design

Websites and email marketing design

I no longer have annual updates of my websites. Or should I say 15 monthly updates? I learned from email marketing that for best results, modifications should be evidence led and continuous. One major, if unexpected, benefit to this is that, taken over three or four years, the new system is considerably cheaper. Not only … READ MORE »

Designing a marketing email – the vital questions

It can be difficult to approach each email marketing campaign with a fresh mind and a degree of originality when it is the third one of the year. Here are some questions you can ask yourself to make things easier. 1/ What excites this person? People generally buy on emotion. The trick is knowing which … READ MORE »

Is the design of your marketing email poor?

Then ask yourself these five questions. 1/ Is the design the same as you were using a year ago? Subscribers like familiarity and feel reassured when they recognise that the email comes from someone they trust. It can be sufficient to keep the banner and logo more or less that same for some time, but … READ MORE »

There is no excuse for an ugly marketing email

Way back, when I was a graphic design student, I had an instructor who used a phrase that every student dreaded. It was said in English with a heavy German accept: “There is no excuse for ugly.” It wasn’t particularly helpful with regards to specifics, but it made his feelings apparent, as were one’s chances … READ MORE »

Viral marketing emails

The major limitation to your email marketing campaign is that you can, by law, only send it to subscribers to your email marketing lists. This means that you will be missing a number of those who would be interested in the offer. You can either hope that subscribers will mention it to their friends or … READ MORE »

HTML vs plain text

None of us appreciate having our old certainties challenged, let alone proved incorrect. At the very least it will mean extra work. But please don't hold that against me. We all know that HTML marketing emails give much better open rates, click throughs and completions than plain text. What's to like about dull, unsophisticated email? … READ MORE »

Plain text refuses to die

Most of us in email marketing will agree that HTML based emails give better results than those of plain text. After all, hasn't research shown this time and again? Ask your subscribers which they prefer and the overwhelming response will be that they want HTML. Further, HTML allows you to fine-hone your design, putting subtle … READ MORE »

Technical video matters

It isn't often that one can promise a definite yes or no in email marketing, so it comes as a bit of a disappointment to realise that just a year ago, the answer as to whether to embed video in an email was a definite no. Now some mobiles allow autorun, it is more of … READ MORE »

Video in email marketing Vol.2

So you want to try a video in your next email marketing campaign. Good choice, but one that requires a bit of planning. The decision to include video in the email should be made in the early stages. Trying to make it fit further into the planning process will ensure it deflects from its purpose. … READ MORE »

Video in email marketing

By the time you read this, one of my videos, used for search engine optimisation of a website, will hit 10,000 views. Whilst this might not seem a great deal in comparison with overall statistics for the site, the route by which people come to it generates completions. When costs of production are taken into … READ MORE »

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