Tag: email lists

Tricky goals in email marketing

It is one of those nasty tricks of life: if you do not set goals for yourself in business you will not know if you are running efficiently and doing your best. This is, if anything, even more important in the email marketing sector. Given the amount of detailed information that is returned it is … READ MORE »

Marketing to children

You might not be that concerned about conclusions by the Mothers’ Union on marketing. After all, you do not have any input into the design of prams so why should they on email marketing. However, it would appear they have the ear of the prime minister and legislation might be on the way. The government … READ MORE »

Email marketing and retention

Email has been described as primarily a retention medium. Most email marketing activity, not to mention budget, should be focused on retention. Research has shown that a small reduction in customer loss can result in a disproportionate increase in profitability. Retention requires precise targeting of customers. This enables timely and effective communication aimed at keeping … READ MORE »

Designing your first e-newsletter

In all aspects of email marketing, content is king. In an e-newsletter it is even more important than that. The text and pictures are the only things which keep subscribers and therefore available for you to encourage onto your email lists. Here are some ideas for format. Nothing is set in stone. It is up … READ MORE »

A balance for newsletters

The on-costs of email newsletters (e-newsletters) can be considerable. The risk of failure is high and there can be little more daunting than a blank wizard just before the deadline. Yet given how many successful businesses use them there must be some advantages for those in email marketing. The trick is to build your e-newsletter … READ MORE »

Email newsletters – the bad news

If you are happy with the way your email marketing company is going but would like to increase the numbers on your email lists, what could be better than start a newsletter? It seems like a good idea. Why not give it a go? One reason to wait a bit might be that if you … READ MORE »

Using images in email marketing

Pictures can add much to an email. They attract the eye, lower the chances of the reader immediately closing it and equally importantly, put your point over in an efficient manner. As always, have a plan. Do not just pick what you think would look nice and then scatter the images over the page. Forget … READ MORE »

Checklist for email copywriting

It is essential in email marketing that you read your email time and again through the creative process. Whilst you might feel a little jaded after the tenth time, remember that for the recipient, yours might be the eleventh of their day. So go through it carefully just before you send it off using a … READ MORE »

Email Marketing Headlines

Creating the email is the one power trip in email marketing. The wizard is on your screen and it is left to you to decide what to put in and where. The last thing you want to hear are limitations. An email consists of a banner, a title, a few pictures and some headings followed … READ MORE »

The Basic Offer

The offer in email marketing does not only mean the way you put products up for sale. Other goals can be the generation of leads to gain subscribers to your email list or to a newsletter. You could merely be collecting information from your subscribers or perhaps entrants to a prize draw. Whatever the purpose, … READ MORE »

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