Tag: email lists

Designing your first e-newsletter

In all aspects of email marketing, content is king. In an e-newsletter it is even more important than that. The text and pictures are the only things which keep subscribers and therefore available for you to encourage onto your email lists. Here are some ideas for format. Nothing is set in stone. It is up … READ MORE »

A balance for newsletters

The on-costs of email newsletters (e-newsletters) can be considerable. The risk of failure is high and there can be little more daunting than a blank wizard just before the deadline. Yet given how many successful businesses use them there must be some advantages for those in email marketing. The trick is to build your e-newsletter … READ MORE »

Email newsletters – the bad news

If you are happy with the way your email marketing company is going but would like to increase the numbers on your email lists, what could be better than start a newsletter? It seems like a good idea. Why not give it a go? One reason to wait a bit might be that if you … READ MORE »

Using images in email marketing

Pictures can add much to an email. They attract the eye, lower the chances of the reader immediately closing it and equally importantly, put your point over in an efficient manner. As always, have a plan. Do not just pick what you think would look nice and then scatter the images over the page. Forget … READ MORE »

Checklist for email copywriting

It is essential in email marketing that you read your email time and again through the creative process. Whilst you might feel a little jaded after the tenth time, remember that for the recipient, yours might be the eleventh of their day. So go through it carefully just before you send it off using a … READ MORE »

The Basic Offer

The offer in email marketing does not only mean the way you put products up for sale. Other goals can be the generation of leads to gain subscribers to your email list or to a newsletter. You could merely be collecting information from your subscribers or perhaps entrants to a prize draw. Whatever the purpose, … READ MORE »

Cheap email list building

The most expensive item in email marketing is the email list. From bought-in lists to website pages, your success rate often reflects the amount of time and money invested in the process. However, the group that gives the best return on investment is often overlooked. One difficulty with building email lists is that the person … READ MORE »

Email Marketing: Short, sweet subject lines

Everyone in email marketing says that readers scan the content. This goes for the Subject line in their inbox as well. Out of the ten or so words presented to them, those in your email lists will register just two or three. Whilst this might seem to be a real obstacle in your path it … READ MORE »

Email Marketing Hurdles

The common phrase of ‘there’s nothing worse than’ is frequently used when there are things which are much, much worse. That said, few would disagree that in email marketing there is nothing worse than managing to run the gauntlet of spam filters only to have your marketing email vegetate unopened in the inbox. There is … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS