Tag: email lists

Email marketing & the Titanic

It is a truism in email marketing that you should experiment, changing an aspect and then studying the returns from the email marketing software to see whether it gives a greater return on investment. It is another truism that you should not risk losing subscribers to your email lists. You should bear these two restrictions … READ MORE »

Integration and blogs

An integrated campaign, using multiple media outlets, is a well established, and frequently proven via email marketing software, method of increasing return on investment. The rise in the use, range and number of social networking sites, as well as other internet based outlets, is the classic way of realising the full value of your email … READ MORE »

The little difference in email marketing

Why do so many subscribers to email marketing lists go high street shopping despite the fact that they get much keener prices, a better selection, and be in comfortable surroundings without crowds if they shop online? You might well believe that price is the main reason why people shop via the internet, but the facts … READ MORE »

Doing as you are told

Everyone in email marketing is told not to do as they are told: experiment. Whilst the logic of this is rather twisted it is an excellent exercise as logic is not high on the list of priorities of those on your email marketing lists. Your customers buy as much through emotion as for any other … READ MORE »

Data collection for bulk email marketing

The essence of bulk email is in the first word. The more, as they say, the merrier or, to be more exact, the bigger the profit. However, what the higher number of subscribers gives you is the ability to predict with a considerable degree of accuracy their response to an email. You will have been … READ MORE »

Getting the best from free email templates

It is a phrase that must bring joy to those engaged in bulk email marketing: free email templates. For a specialty where costs are low anything that takes time or money is to be abhorred. And free is such a lovely word. There is one thing to beware of however. It does not mean that … READ MORE »

The efficient use of free email templates

Free is a friendly sort of word. It makes you smile. When it is used in the phrase Free Email Templates it should make your smile even broader. Not only are they free, that word again, but they are quick and easy to complete. More of a broad grin in all probability. With the mechanics … READ MORE »

A new friend of email marketing

The Department for Environment and Rural Affairs, DEFRA, has no reputation as a friend of those engaged in bulk email marketing but this appears to be about to change. They have recently published a report which shows how consumers respond to green terminology. If your product has any claim to being environmentally friendly, or even … READ MORE »

The insidious nature of spam

With tight margins and lots of competition it is tempting to consider avenues in email marketing that might provide a quicker return on investment. The elephant in the room is to ignore the need to attract subscribers and enter the murky world of spam. After all others do it so it obviously must be worthwhile. … READ MORE »

Offers are no immunity in email marketing

What could be easier? All you have to do is provide a product of decent enough quality and provide it at the lowest price and you are away. It is a wonder that everyone is not giving it a go. It is not, of course, that simple. The main point is that everyone else is … READ MORE »

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