Tag: email lists

Email Marketing Campaign Essentials

There are a number of variables that have to be considered in any email marketing campaign. The email itself has to be designed, the offer costed and even the precise time you are going to send it is another decision. However these are secondary to the most important one of all: which of those on … READ MORE »

Email Marketing Budgets

Despite its inherent cost effectiveness, email marketing success requires careful attention to budgeting. Whilst the only real expense is the creation of an email list, it should be remembered that your competitors are also enjoying the reduced costs. Fail to compete and you will fail. What to include when trying to work out how much … READ MORE »

Bouncing e-mails

Once you have sent your creation into the ether the sophistication of email marketing becomes apparent. You now have to set to work examining the returns from your email marketing software. And be aware that the statistics will be arriving almost immediately. The first figures of note will be your bounces. This is where your … READ MORE »

Planning a new marketing campaign

The ultimate purpose of any email marketing campaign is to increase your profits. This simple statement belies the multitude of techniques available to us. It is a bit like chess: the aim is to call a checkmate. The only problem for players is that there is somebody against them and there is a multitude of … READ MORE »

Profiling subscribers

You should not always, if ever, go for the safe option in email marketing. It is a very crowded market and with the high street suffering and online sales taking up what little slack there is, it is probable that more and more companies will look to email marketing to see them through the current … READ MORE »

Fitting the Offer to the Market

In these straightened times it is probable that you are considering what offer might tempt those on your email lists. If the times change then should your method of email marketing follow suit? For many companies the answer would appear to be: Yes. There seems to be a preponderance of VAT-themed offers coming into inboxes … READ MORE »

Canadian anti-spam legislation

The Canadian Fighting Internet and Wireless Spam Act (the Act) creates new offences when sending commercial email in to and out from Canada. FISA, as it is known, is an example of the sort of restrictions email marketing might be facing in years to come. The act creates a new definition: commercial electronic messages (CEM) … READ MORE »

The basics of building an email list

The one essential in email marketing is an email list. Every part of your marketing strategy should in some way, either directly or indirectly, be designed to obtain more subscribers. Use every trick in the box to get every tick the box possible. There are some established basic principles of collecting that have stood the … READ MORE »

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