Tag: email lists

Data controller and the email marketer

Data Controllers are defined by their responsibility, not by their job title. If a person makes certain decisions with regards to data then they are de facto Data Controllers regardless of job title. It should be understood that the Data Controller is the person responsible for how the personal data is processed. If this authority … READ MORE »

A sensible law for email marketing

It is not often that one can accuse lawmakers of coming up with a bit of legislation that seems to attack a perceived problem without causing too much collateral damage but every now and again comes a law that confounds. Mind you, the title is not too reassuring: The Privacy and Electronic Communications Regulations, 2003, … READ MORE »

More Hanks than Python – Email Marketing tips

The holy grail of email marketing is an email list populated with people you can, to a certain extent, define. To this end the vast majority of your effort and planning must go towards three targets: getting people to opt in, retaining those who have opted in, and gaining as much useful data on them … READ MORE »

New email subscriber? What next?

After all the excitement of entering a new email address in your database you should take a deep breath. You need to calm down as your work has only just begun. You now have to realise the potential of that new customer. My experience is that when signing up for newsletters and email marketing the … READ MORE »

Data Controller

You might wonder, when you are offered the role of data controller, whom you have upset. However, the role is a vitally important one not only to ensure compliance with the requirements of The Data Protection Act 1998 (The DPA)) but to foster trust between customers and those who use email marketing. Section 1.(1) of … READ MORE »

EMAIL MARKETING: Who do you think they are?

Happiness, at least as far as customer retention goes, is a database straining your RAM. The more you know, the more targeted your response. Whilst being aware that many cats like being petted, how much better to know which way they prefer being stroked. A well populated direct marketing email list will add value to … READ MORE »

“Free” Can Make or Break Your Email Campaign

Free. It's a magic word. A little four-letter spell that promises something for nothing. Gifts, giveaways, exclusives — who can resist? And yet, many email marketing campaigns that lead with "free" fall flat. Why? Because "free" isn't a strategy. IT's a trigger — and triggers only work when they're aimed at the right target, The Trap of … READ MORE »

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