Tag: Email Marketing Campaign

Email marketing price wars

It is your worst nightmare. You’ve priced everything from planning to delivery, picked a price that is competitive but which still returns a reasonable profit, perhaps a little above your baseline to allow for ‘specials’, and your email marketing campaign is about to go live when you are undercut by a similar item from your … READ MORE »

Don’t upset anyone

Professor Higgins said in Pygmalion that every time a man opens his mouth he irritates someone. It goes for email marketing as well. You cannot satisfy everyone and you will therefore lose a certain percentage of potential subscribers by a casual, ill-judged phrase. In those cases where a few tweaks can lower that percentage, it … READ MORE »

Be careful with gender

There is one truth in email marketing that no one disputes; the more information you have on your subscribers, the better your targeting will be. You can gain such information in a number of ways: interpretation of returns from campaigns, personal contact and asking them, to name the obvious ones. The main problem with the … READ MORE »

Happy birthday, WWW

25 years ago the internet had a purpose: Tim Berners-Lee’s invention, the World Wide Web (the web) became available to the public. It’s influence has been phenomenal although some predicted its success. What has been remarkable is the speed of development. There is no one father of what we now enjoy. In fact the first … READ MORE »

Keywords in email copy

We mentioned in a previous article that a government website will no longer use Latin abbreviations in future posts. Despite a clear, of course, explanation of the logic behind the decision, it has been criticised in the press. In essence, the company is writing targeted copy. If you want those on your email marketing lists … READ MORE »

We’ve all been there

There can be few who have been involved in designing an email marketing campaign who would not have a certain sympathy with Jawbone, the troubled technology hardware company, which has been the subject of Twitter-based criticism. However, the Subject Line of the email, which cause all the furore, was a risk which must have been … READ MORE »

The golden touch for email marketing

Statistics are the lifeblood of email marketing and we all know they prove beyond dispute. In some circumstances, the evidence is so overwhelming there is no need for percentages. With customer reviews, you just know that they are the best thing for increasing your profits. Not convinced, then consider The Martian Kindle book. It was … READ MORE »

Designing a marketing email – the vital questions

It can be difficult to approach each email marketing campaign with a fresh mind and a degree of originality when it is the third one of the year. Here are some questions you can ask yourself to make things easier. 1/ What excites this person? People generally buy on emotion. The trick is knowing which … READ MORE »

Postal surveys

With the benefits of email marketing software allied to all but instant returns, you might think that postal surveys have had their day. All one has to do is consider the disadvantages. 1/ They are, most assuredly slow. It will be at least weeks, maybe even months, before sufficient returns arrive. The results could not … READ MORE »

Alternative sources for data

There are numerous ways to obtain data. The main sources for us is the returns from email marketing campaigns and from cookies, but there are many others. For instance, you could talk to your customers, expand that into focus groups, use one of the many types of survey, such as telephone, mail, email and internet, … READ MORE »

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Tag: Email Marketing Campaign

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