Tag: Email Marketing Campaign

How to Plan Your First Email Campaign?

Start simple — but start with a plan Launching your first email marketing campaign doesn’t need to be complicated. In fact, the most effective way to begin is to keep things simple, structured, and focused on what works. Learning from successful companies is a sensible starting point. Proven processes reduce risk and help you avoid … READ MORE »

Why Video Boosts Email Marketing Performance?

Let’s get one thing out of the way. Yes, I’m biased. I believe in using every available marketing channel to build an audience — and I happen to like video. A lot. But even allowing for that, the numbers make a compelling case. Over 90% of businesses now use video as part of their marketing. … READ MORE »

AI In Email Marketing: Help or Hindrance?

AI is already part of email marketing — whether you're using it or not. It helps write copy, optimise send times, and personalise email campaigns. It also powers spam filters that decide whether your emails get seen at all. So the real question isn't "Will AI impact email marketing?" It's how to use AI without hurting results. Where … READ MORE »

The People Factor in Email Marketing

When you think email marketing success, you probably picture high open rates, compelling subject lines, or slick automation flows. Am I right? But here's the secret (not a lot of people know it): none of it matters if the people behind your email campaigns aren't engaged. Your employees are the heartbeat of your email marketing strategy.  If they're … READ MORE »

Boost Your Email Campaign Productivity

Creating an email marketing campaign can feel like juggling batons while reciting Shakespeare – blindfolded. Between strategy, copy, visuals, segmentation and analytics, it's no wonder marketers fall into the trap of "busy work" instead of "smart work". You want to flip the script? These productivity tips will certainly help you build email campaigns faster and better, without … READ MORE »

Poor Email Marketing Delivery Metrics: Why?

When your email campaign underperforms, deliverability should be one of the first things you check. If your message doesn't land in the inbox, it doesn't matter how brilliant your copy is or how enticing your offer sounds. Worse still, if your emails are being filtered into spam folders, it can damage your sender reputation further – a … READ MORE »

Email Image SEO: Tags, names & captions

While nothing is straightforward in email marketing, the different aspects of images, as used in email, social media and on websites, can be very time-consuming to get spot on. That it is worth all the effort is a given. That just makes it irritating. Search engine optimisation of images might seem mystical, but there is … READ MORE »

Smart email marketing strategies

At a local event, I sat through a talk by a self-proclaimed street photographer. But instead of focusing on gritty urban landscapes, he zeroed in on the people walking through them – capturing moments that felt personal, intentional, and oddly familiar. Why am I telling you this story? How does it relate to email marketing? … READ MORE »

Colour can boost email marketing sales

The psychology of colour fascinates me. It should also fascinate you, but for different reasons. I delve into the various facets of the effects of colour because I, like a significant proportion of the male population, am partially colour-blind. You should research the subject because the use of colour can positively or adversely affect those … READ MORE »

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