Tag: email marketing lists

Advice In The Post Transition Period

Whatever the results of the negotiations for the end of the transition period, we will have to manage the fallout. One problem for those giving advice is that the situation varies from company to company, product to product and from domestic to international. SMEs are probably going to be the hardest hit. Many depend on … READ MORE »

Covid-19 Caught Us All Out

It’s normally a self-flagellation exercise to look back 12 months to see which of your predictions for the year have proved correct. In mitigation, I’d point out that everyone else was way off on what they saw for the future this time last year. Covid-19 caught us all out. Mind you, merely being part of … READ MORE »

Continue Investing In Market Research

Market research budgets are, according to research, being restricted year-on-year and the Covid-19 pandemic has significantly increased this trend. For us it might be good news. If other companies, particularly competitors of yours, are changing their targets for investment, it almost always means that a gap will be opening for others to exploit. And it … READ MORE »

SMEs Can Compete With Online Multinationals

There was a recent article in a consumer magazine on the performance of big multinationals which sell online. Certain differences were highlighted.  They included, but was not specific to, email marketing. It might seem, as you have just a few thousand subscribers, they have nothing to fear from you, and you have nothing to learn … READ MORE »

Encourage New Customers To Subscribe

It would appear that most companies have seen an increase in online sales since the Covid-19 pandemic started. While there does seem to be some variation in the actual figure, it seems clear that many people have tried online purchasing for the first time as a means of overcoming lockdown. How many new online customers … READ MORE »

Productive Words To Use In A Subject Line

The Subject Line has more than one function. It needs to catch the attention of our subscribers to our email marketing lists without putting them off with sensationalism. It has to intrigue, excite and encourage. The marketing email that is not opened is a waste of effort, so much depends on the Subject Line. Some … READ MORE »

Is The Customer Always Right?

I'm evidently seen as the go-to person for all things IT and email marketing in my family, as not only do they come to me with their problems but they tell their friends to give me a call. It is fair to say that I enjoy the fame. Mind you, for the majority of the … READ MORE »

Is Your Subscriber Information Out Of Date?

Every news outlet, printed media, TV or online, shows us how much the marketing world has changed in the last six months or so. Everything is different. You have been trying to limit how your company is affected by the lockdown and in that you are similar to everyone else. As you’re still here you … READ MORE »

What Covid19 Has Brought To Email Marketing

The most successful email marketing companies in the months, and possibly years, to come will be those which are able to respond to how their subscribers have changed in the post Covid-19 world. You might well be wondering how to plan for something so unpredictable. Read a dozen forecasts on what the new norm will … READ MORE »

Do You Depend On Experts?

I used to work for a large, non-email marketing, company that was under considerable public scrutiny as it was often the source of quite startling headlines. Senior staff were demoted sideways if their department was the target. Fault was an inconsequence. I was given the task in coming up with a defence in the, rather … READ MORE »

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