Tag: Email Marketing Software

Let others do your work for you

It is an unfortunate fact that basic research costs. Once we have an idea of what might work, email marketing software can tell us whether it does or not, but for initial direction we have to pay for it ourselves. Or we could pinch other people’s research. Professor Wansink of Cornell University, writing in the … READ MORE »

8 Email Marketing Design Essentials

Designing a marketing email is a creative exercise and one that can be very fulfilling. With the quality of current email marketing templates there is not even the daunting prospect of the blank white screen at the start. Whilst the templates are simplicity itself to complete, there are some things to bear in mind. 1/ … READ MORE »

The ‘From’ Line

Do you read the ‘From’ line first when looking at a marketing email? You do? Then welcome to the majority. Do you also often make the decision to delete the email based solely on that one, small item of information? If so, then you are not in a minority. Do you spend very little time … READ MORE »

8 Essential Considerations for the Perfect Email

Firstly, I'm not suggesting that there is such a thing as a universal email wizard that is perfect for all circumstances as your email marketing software will show that different people react differently. However, there are some universal considerations. If you take each one into account then you can create a marketing email that is … READ MORE »

Indulgent Email Marketing

I bought myself a present a couple of weeks ago via an email marketing offer. I am now the proud owner of a 3-terrabite, USB-3 (yes, I’m a bit of a nerd), external hard-drive complete with back-up software. It is not the most exciting item, but I am happy with it. The product had 5-star … READ MORE »

Combating a High Unsubscribe Rate

If you have a spike in your unsubscribe rate, one that is not explained by your email marketing software, then it is time to be concerned. If you show that this spike is outside your normal variation then you need to take action. First the good news: if people are unsubscribing, at least they have … READ MORE »

The Unsubscribe Rate – A Horror Story

Obtaining addresses for an email marketing list is the most significant outlay in email marketing. Every one that you lose must hurt, so most of us pay a great deal of attention to the unsubscribe rate. If it increases unexpectedly we become worried. If it suddenly drops we frantically search for a reason. One of … READ MORE »

Creating simple, yet effective marketing emails

We see on television daily examples of how to appear to be saying something useful whilst in fact obfuscating. Some politicians have brought this to an art form. They can speak for minutes when, in theory, answering a question but later review will show that they said nothing in reply. Email software encourages you to … READ MORE »

Classifying your subscribers

We all know how important it is to classify subscribers correctly in email marketing software. It allows the targeting of emails and the elimination of waste of the offer. It also reduces the risk of unsubscribes as emails would not be sent to those who have little or no interest in them. However, classification is … READ MORE »

Pitching marketing emails to the right audience

An email is a sales pitch. Email marketing software compensates for the fact that the deal is not completed face to face. In essence the only difference between sales staff and digital sales is that one requires a signature on the dotted line whilst we want someone to click through. Your sales staff will have … READ MORE »

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