Tag: Email Marketing Software

Email marketing’s favourite customer

It can be a difficult decision as to what to do with your customers who only occasionally buy products but when they do they buy big. Email marketing is all about identifying opportunities but the one thing you are told time and again is to look after your emails lists. It is a balancing act, … READ MORE »

Catching up with email marketing

Google have come up with what they presumably consider to be a revolutionary concept in advertising. For those engaged in email marketing it is not what might be called earth shattering. In fact you might find it all rather quaint. Their starting premise is one we might agree with: we have become so saturated with … READ MORE »

Profiling, the answer to competition

Profiling might be the stuff of exciting police dramas on television but it has a place in email marketing as well. The current economic situation, as well as what is to come, together with the increase to 20% VAT might not seem reasons to be cheerful, there are some positives if you look carefully enough. … READ MORE »

Endorsements

People are much more likely to believe an unsolicited recommendation from a satisfied customer than an advert. And for good reason. This has been recognised in email marketing and many websites allow contributors to add their comments on a product, making them available to any browser. There are dangers in this approach. The comments are … READ MORE »

Target your emails

It is easy to forget that email marketing is, in essence, nothing more that salesmanship at a distance. Whilst you cannot react to the immediate feedback, looking for those little clues to indicate which way you should go, sophisticated email marketing software allows you to know each individual on your email list. You now have … READ MORE »

Embarrassment of riches

It is what everyone engaged in email marketing wants: lots of enquiries from those on their email lists. It is, after all, a way of measuring the effectiveness of your email marketing campaign. The only problem is, of course, that each one has to be dealt with. Automation is a necessity of course, and here … READ MORE »

Mean, median and best

Much of the information that your email marketing software needs to be effective is logical and rather obvious. For instance, the database will naturally contain the full purchasing history of all your clients on your various lists. If you are selling printers then you will be able to work out the average time between purchase … READ MORE »

Just browsing

It is one of those things that people say: ‘There is nothing more irritating than . . .’ Whilst they may, without an awful lot of thought, accept it was an exaggeration, there is nothing more inclined to lose a customer than irritating them. You might be able to understand why the shop’s sales staff … READ MORE »

Customer lifecycling

My grandmother would say of anyone who called themselves a customer relationship manager (CRM): ‘You want to watch that one.’ A suitably vague condemnation for a suitable vague title you might think. The post is all about retaining customers and realising their potential, a vital role in any company. For those engaged in direct email … READ MORE »

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