Tag: email marketing

Use Landing Page Procedures

I recently failed to buy an item because of the frustrating post click-through procedure of a company whose email marketing list I am subscribed to. It’s not as bad as it might first of all appear. I went back to the buying page a day or two later once I had got my act together. … READ MORE »

Using Newsletters To Generate Leads

I’ve taken time away from researching email marketing and have been concentrating on newsletters. I mostly subscribe to those from email marketing companies, but I’ve also included those for my hobbies and local interest. In normal circumstances I open around 70% of them, and have built up quite a knowledge of what makes the difference … READ MORE »

How To Find Solutions To Common Problems

With a downturn in in the public’s buying habits, it can be difficult, and if not, then impossible, to instinctively identify specific reasons for low performance in email marketing. After all, low demand might be common across all your competitors. Then again, it might be something specific you could improve. How to work out which? … READ MORE »

Competing With Companies With Big Data

Four or five years ago, before Covid, I read a book called Man v Big Data. It wasn’t clear who won. The thought that went through my mind was ‘If only I had their problems’. SMEs depending on email marketing, and having to compete with big data held by big companies, would appear to be … READ MORE »

Statistics From Research Are A Useful Guide

The wonderful thing about email marketing is that a number of establishments and marketing companies fund and work on research which they are only too pleased to share with others. All we have to do is look for it. I’ve been not only reading specific results, but checking the conclusions with other research. While some … READ MORE »

Maintain Contacts Within Your Local Community

With the closure of retail outlets and the slowdown in high street footfall, we are in danger of damaging our relationship with the local community. This limits opportunities for lead generation. With all the other pressures on us, the last thing we want is a drop in quality subscribers to our email marketing lists. The … READ MORE »

Email Marketing Conversion Trigger

Many email marketing practitioners, both new and with experience, ask what are the best methods to generates conversions. Specifically, they ask what works now. The answer is surprisingly easy to discover, and it sounds as if it is just a glib answer. However, what has worked in the past for email marketing is likely to … READ MORE »

Triple Hits Hurting Opportunities

Apart from rising fuel price, the increase in the costs of imported goods and raw materials, and inflation leading to calls for higher wages, how is email marketing going for you? If you deal mainly with SMEs you must be aware of how the current situation is hurting them as much as us. The fact … READ MORE »

Key Takeaways From The ASA Annual Report

The recently published ASA Annual Report 2021 makes interesting reading for anyone engaged in marketing, and particularly so for email marketing as it shows the ASA’s intent with regard to legislation, and its enforcement. It gives a number of pages to its staff, although many, if not most, readers will ignore them, and page through … READ MORE »

Helping Those struggling With Accessibility

There was an interesting online article entitled ‘Essential services websites in UK should be accessible to all’. It’s not aimed specifically at email marketing but the problems identified, which include the fact that many people have problems accessing the internet and emails, give some useful information for us when targeting our emails. The article concentrates … READ MORE »

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