Tag: email marketing

Should you anonymise email data?

We recently covered what personal data is, albeit in the form of a brief overview, and there is a lot more to it than can be covered in 500 or so words. Come to that, 1000 words. It’s involved. It’s complex. It can get you into severe trouble with the ICO. It can cost you … READ MORE »

Win over the email list doubters

Let’s be honest – email marketing doesn’t always get a standing ovation. To some, it’s synonymous with spam, inbox clutter, or pushy sales tactics. But those perceptions, while understandable, are outdated – and it’s our job to shift them. If someone is hesitant to join your email list, that’s a concern worth listening to. Because … READ MORE »

Dodgy Pricing Tactics in Email Marketing

A Shortcut to the Spam Folder A recent feature in Which? – that bastion of consumer trust – had a headline that should make any email marketer sit up: "Dodgy pricing tactics exposed". And they weren't pulling punches. In the wake of the Ticketmaster backlash and the growing spotlight on misleading pricing, this is the kind of attention … READ MORE »

Why Your Emails End Up in Spam?

You did everything right. You followed the spam laws. You got consent. You even triple-checked your footer. So why are your emails still vanishing into the black hole of the spam folder? Here's the uncomfortable truth: compliance doesn't equal deliverability. Just because you're playing by the rules doesn't mean the inbox gatekeepers are letting you in. … READ MORE »

Is Your Email List Personal Data Under UK GDPR?

Spoiler: it probably is. And that matters – a lot. Because if your email marketing list contains personal data, then UK GDPR rules apply. That means obligations, responsibilities, and a serious risk of fines or claims if you mess it up. If that gave you a mild adrenaline spike – good. You're paying attention. What Is Personal Data, Really? The … READ MORE »

Secure Your Email Data Before It’s Too Late

Data loss rarely feels urgent — until it happens. Your email marketing data sits quietly in the background, powering campaigns, segmentation, and revenue. It feels safe. It feels permanent. It isn’t. One failure. One breach. One missed backup. That’s all it takes. And when it goes wrong, it’s not just data you lose. It’s trust, … READ MORE »

The Pitfalls of Using AI in Email Marketing

AI is everywhere. Open your inbox, and you’ll see it: tools promising faster campaigns, smarter targeting, and effortless content creation. For email marketing, the appeal is obvious — speed, scale, and cost savings. But before you hand over your campaigns to artificial intelligence, it’s worth asking a simple question: what could go wrong? Because while … READ MORE »

Make Your Email Marketing Clearer to Build Trust

Ask yourself a simple question: can your subscribers explain what your company does in one sentence? If the answer is "Yes", you're golden. But, if the answer is "probably not", you've got a problem. In email marketing, clarity isn't just a nice-to-have — it directly impacts trust, engagement, and retention. If subscribers don't understand who you … READ MORE »

AI In Email Marketing: Help or Hindrance?

AI is already part of email marketing — whether you're using it or not. It helps write copy, optimise send times, and personalise email campaigns. It also powers spam filters that decide whether your emails get seen at all. So the real question isn't "Will AI impact email marketing?" It's how to use AI without hurting results. Where … READ MORE »

Successful Email Campaign Management

A successful email marketing campaign doesn't start with design or copy.  It starts with structure. Behind every high-performing email campaign is a clear process — one that keeps things focused, measurable,  and repeatable. Without it, even the best ideas can fall flat. Start with A Clear Concept Every campaign needs a purpose. What are you trying to achieve? More clicks, … READ MORE »

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