Tag: email marketing

Email Marketing: Data vs Gut Instinct

A fundamental strength of email marketing is data. We can test, measure, and test again to find the best path forward. Split-testing and analytics tell us what works, what doesn’t, and how to optimise for results. To a great extent, this reliance on data is spot on. But here’s the twist: sometimes, gut instinct can … READ MORE »

Emotion vs Logic: Email Marketing Formula

When it comes to buying decisions, people like to believe they think with their heads. In reality, they decide with their hearts and justify it later with logic.  Ignore emotion in your email marketing campaign, and it will almost certainly fall flat — no matter how bulletproof your data looks. Why Emotion Drives Decisions Picture a casino … READ MORE »

Email Marketing’s Blind Spot

Wondering how responding to online comments protects your email marketing campaigns? Picture this: you've spent weeks crafting the perfect email campaign. The design is sharp. The offer irresistible. The subject line impossible to ignore. But then… a potential subscriber Googles your brand — and what they find isn't your campaign, but a string of unanswered complaints and … READ MORE »

The People Factor in Email Marketing

When you think email marketing success, you probably picture high open rates, compelling subject lines, or slick automation flows. Am I right? But here's the secret (not a lot of people know it): none of it matters if the people behind your email campaigns aren't engaged. Your employees are the heartbeat of your email marketing strategy.  If they're … READ MORE »

Email Marketing Lessons From… Rugby

Ever watched a rugby match and thought, "Hey, this could totally apply to email marketing?" No? Well, stick with me. Last weekend, I caught a local rugby game and witnessed a moment that perfectly captures the highs and lows of managing an email marketing team — and the leadership mindset every manager needs to nail success. The … READ MORE »

Your Subscribers Need to Know Who You Are

Hey, real talk — when was the last time you actually clicked on a company's "Who We Are" (WWA) page? I'll bet it's been a while. For most brands, that page is like the last kid picked for dodgeball: shoved off to the far right corner of the menu, all dusty and lonely. Some folks even hide … READ MORE »

Saying “Thank You” = Highest-ROI Email Move

Every now and then, newspapers wheel out a timeless lament: "Nobody says thank you anymore." Whether ot not that's true, one thing is certain in email marketing… If you're not saying thank you — you're missing a golden opportunity. Not just to be polite. Not just to stand out. But to actually boost ROI. And the best part? It's nearly effortless. … READ MORE »

DIY Email Copy: Good Idea or Risky Move?

It might surprise you to hear this from someone who writes email marketing copy for a living, but here goes: You can write your own email campaigns. You probably will. And — with a bit of structure and determination — you might even do a decent job. There. We said it. (Excuse us while our copywriting team collectively winces.) When … READ MORE »

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