Tag: email marketing

Imagery Part Two

Most email marketing software solutions will provide wizards for the design of emails. They will suggest arrangements of text and images which will be perfectly adequate. But you should want more. Wizards are there for guidance and should not be seen as prescriptive. You will be given options for the location of a picture but … READ MORE »

Imagery

It has become fashionable to blame spammers for all difficulties experienced by those engaged in legitimate email marketing and for very good reason. Here comes another. Images are a very effective method of gaining the attention and exciting the anticipation of those reading direct marketing emails. However, spammers have used the evidence of images downloaded … READ MORE »

Why go pro

You might wonder what all the fuss is about. After all, what can be so difficult about sending emails. Most of us do it every day. So what is the point of opting for a company providing email marketing software? There are a number of significant differences between direct mail and email marketing. Although the … READ MORE »

Where’s it From?

There is nothing obscure about the way people deal with bulk emails. All you have to work out is what you do yourself. The average time spent on dealing with emails is a bit less than 90 minutes. Whatever your figure, the one thing which we can be sure of, is that they are dealt … READ MORE »

Data controller

The role of Data Controller is to ensure compliance with the requirements of The Data Protection Act 1998 (The DPA). The DPA defines data controller as a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are … READ MORE »

The email

Producing the email is a creative exercise, a combination of graphics and text both limited to varying degrees by technical requirements. Whilst most creative writing tries to engage, in email marketing this has to be done all but instantly. You have seconds to grab their attention. Whatever your view of the content, the text style … READ MORE »

The Data Protection Act – an introduction

DPA: three initials to strike fear into the heart on anyone with a business which includes processing personal information, including email marketing. But in practice it is little more than a set of rules which would be sensible to comply with anyway. It strikes what many feel is a reasonable balance between the interests of … READ MORE »

Classification

A database consisting of just email addresses is of limited use in planned email marketing. Information alone is not enough. What you need is relevant information. But that leads to the question: what is relevant? You will, of course, have your customers’ purchasing history and that must be included on the database. But a tick … READ MORE »

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