Tag: Image Stock

What Makes An Effective Email Marketing Image?

It is common advice that when selecting an image for an email marketing campaign you should not go for one merely because you find it attractive. After all, you are not trying to sell to yourself. An image should catch the attention of a subscriber just long enough to ensure they do not to click … READ MORE »

How to use stock images in email marketing 

The general advice is not to use stock images for email marketing and website design. The reasoning is quite persuasive. Unique works and your subscribers might think more of a company that has obviously put a bit of effort into the design of an email. One of the most difficult aspects of email marketing to … READ MORE »

Using outsourced images in email marketing

We all believe that the perfect image will make an otherwise mediocre email marketing campaign but the truth is that most people will glance at one in the same way they will scan-read the text. It is unfortunate that this does not mean any old picture will do. Whilst it is unlikely your images will … READ MORE »

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