Tag: quality content

17 Basics for designing an email newsletter

Everyone loves a list, here's one with 17 basics for designing your email newsletter. Ensure the From Address is the one you always use for your email marketing. The Subject Line should make it clear that it is your newsletter (not a sales message/advert). When opened, the newsletter should have a similar appearance to your marketing emails but … READ MORE »

8 essential considerations for e-newsletters

Despite the prognostications of those in the know, e-newsletters, from now on email newsletters, are not in decline and, if anything, are more popular than ever. Before taking the plunge, here are some considerations. What is the point? For some companies, email newsletters are vanity projects, there to support the name and provide some gravitas. … READ MORE »

Six pros and cons of an e-newsletter

The subject of e-newsletters, newsletters from now on, frequently comes up in discussions on populating email marketing lists. The main question is whether their benefits outweigh the costs. The odd thing is the answer is always the same: it depends. There is little doubt that you will benefit from a well produced newsletter. Many people … READ MORE »

10 Landing Page Design Pointers

The landing page, i.e. the page the email subscriber would click through to from a marketing email, is critical. You have the potential customer’s attention and all you've got to do is to close the deal. The design of the landing page should reflect this single purpose. Here is a literally top-to-bottom run down of … READ MORE »

A well designed landing page

I used to build flying model aircraft. One rather hurtful criticism of my abilities in controlling them was made at the club annual dinner when I received a special award for the way I landed my planes. The comment was that: 'they didn't so much land as arrive.' This is an apt description of many … READ MORE »

Multiple bespoke landing pages

It comes as a bit of an effort to suggest that you should try designing multiple landing pages. After all, extra effort in email marketing is something that I preach against. Doing just enough to get to the on top is my suggestion. The problem with having one landing page for an offer is that … READ MORE »

Seven landing page essentials

With the current heavy emphasis on subject lines and the design of the email proper, landing pages have become the Cinderella of the email marketing world. As long as subscribers click through it seems as if everyone is happy. Yet the conversion rate is probably the most important statistic you receive. Just to clarify, the … READ MORE »

5 reasons to bother with multiple landing pages

If a landing page works for one person you might wonder why you need more. Here are some reasons to invest that little bit of extra effort. Targeting It is as important to target the landing page as it is the marketing email design. Just as there is no universal design of email to suit … READ MORE »

What’s so good about your landing pages?

It can be useful to leave the confines of email marketing when looking for ways to improve performance, even into sports science. The senior coach with my rugby team will, if we lose like last Saturday, demand of each player in the huddle after the final whistle: “What did you do well today?” No glib … READ MORE »

Blown to one corner of the world

We’ve had a wander around which details are needed for an effective database without being in any way specific. Perhaps now is the time to define the nature of the email data you need. The answer is simple enough: it varies. Whilst a common generic name for what we do could be called bulk email … READ MORE »

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