Tag: quality content

Choice of Typeface in Email Marketing

Typeface design is an art. Specific typefaces have had books, the plural is correct, written about them and there is many a lecture at art colleges based on a single typeface, perhaps just the relationship between one character and the rest. Don’t worry, I won’t bore you on the subject, although it is one I … READ MORE »

Working with Automated Responses

Using events to trigger emails saves time and money. Effective planning can increase the gains. All you need to do is work out what you want from each intervention. Some events are common to us all, such as a customer subscribing to an email marketing list. The purpose of an automated response would be to … READ MORE »

Effective Personalisation in Email Marketing

If, like me, you search the internet and chat rooms to identify trends of, and worries about, bulk email marketing it is never long before you realise that there is much argument over how to address your subscribers. Should it be by first name, with a 'salutation' or as Dear Customer. Despite the disputes and … READ MORE »

5 Ways to Get Personal in Email Marketing

Everyone agrees that personalising an email generates more sales and increases ROI. It is easy enough as a concept but with the high numbers on your email marketing lists, you cannot possibly treat everyone as an individual. However, there are simple steps you can take. 1. Call them by their preferred name A frequent question … READ MORE »

That Little Extra

The availability of free email marketing software means that most companies will make a bit of an effort when it comes to working out the best time of day and day of the week for sending their marketing emails. The good news is that few take the extra step of going for the best time … READ MORE »

The Final Check

The planning is long over and the email is ready to send. Before clicking the button, one last check can stop you wasting your investment in the campaign. Read through the email putting yourself in the frame of mind of the type of subscriber that that particular section of your email marketing list is aimed … READ MORE »

Image and Copy Check-list

Before starting out in e-mail marketing you need to accept one thing: nothing sells itself. If it did it would not be on your shelves. The marketing e-mail depends to a great extent on the words and images that it contains. Before giving the nod to the latest design there are a number of checks … READ MORE »

Learning from Others’ Mistakes

Learning from your mistakes is a good policy. Learning from someone else’s mistakes is better, if only from a cost point of view. Bulk e-mail marketing is fraught enough without the added financial burden when you get it wrong. It is refreshing therefore when a company as big as Tesco, and you don’t get much … READ MORE »

Unique direct email marketing

Anyone who tells you a fact about direct email marketing should be ignored. If you think an idea might be worth a punt then nothing should stop you giving it a go. As long as you limit the risk and keep control of the costs there is every reason to experiment. However, there are one … READ MORE »

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