Tag: Social Media

Advertising Standards Authority Brexit Bulk Email Marketing Click-through Committee of Advertising Practice Coronavirus Covid-19 Covid19 Data Protection Act 1998 Data Segmentation Direct Email Marketing DPA dynamic content email campaign management email content email copy Email Data email design email lists email marketing Email Marketing Campaign email marketing campaigns email marketing list email marketing lists Email Marketing Software GDPR General Data Protection Regulation ICO Information Commissioners Office Landing Page Legal Open rates Personalisation quality content Return On Investment ROI Return on investment segmentation SEO sign-up form Social Media Spam Split Testing Subject Line subscribers triggered email

Nurturing your leads

You’ve got your lead. Someone has, for instance, logged onto your gated section where you keep articles that will be of interest to those you are targeting. Whilst this is good news, there’s some distance to go to get them to subscribe to your email marketing list. That’s where lead nurturing comes in. There are … READ MORE »

This entry was posted in Email Marketing and tagged email lists, email marketing, Social Media, subscribers on September 24, 2017

Building a relationship from a lead

We are told that lead nurturing, at least as far as email marketing is concerned, is similar to starting out on a social relationship. At the start there is nervousness and a reluctance to commit. There is a requirement for nurturing when two people are getting to know one another over a period of time. … READ MORE »

This entry was posted in Email Marketing and tagged Email Marketing Campaign, Email Marketing Software, Social Media on September 19, 2017

What’s stopping you using video promotion?

We recently provided an introduction to using video in email marketing. However, such basics were probably not enough to convince you to spend all that money on what for you is an untried process. You will have been put off by the costly kit, new skills required, all the technical knowledge, the expense, a lot … READ MORE »

This entry was posted in Email Marketing and tagged email design, email marketing, ROI Return on investment, SEO, Social Media on September 9, 2017

How to protect your email lists from GDPR

The GDPR gives individuals the right, free of charge, to access their personal data by electronic means and to rectify or delete it. They also should be able to verify how their data is processed. There is a limitation imposed that individuals may only do so at reasonable intervals. You may be concerned for the … READ MORE »

This entry was posted in Email and the Law, Email Data, Email Marketing and tagged DPA, Email Data, email lists, email marketing, Legal, Social Media on August 21, 2017

Working together

In a recent article on omnichannel marketing we emphasised that departments need to work together to ensure that the customer experience is seamless. It is an essential for effective email marketing. You don’t have to spend long on Facebook to realise that many people complain of a disconnect between sales and customer service. Some companies, … READ MORE »

This entry was posted in Email Marketing and tagged email lists, email marketing, Social Media on March 22, 2017

Controlling social media

I don’t want to scare anyone but I am that bane of poor email marketing: a complainer. I know this runs counter to my British heritage, but if something I’ve bought doesn’t work, I put a lot of effort into getting it repaired, replaced or obtaining a refund. I’ve used the threat of social media … READ MORE »

This entry was posted in Email Marketing and tagged email marketing, Email Marketing Software, Social Media on March 14, 2017

Alternative sources for data

There are numerous ways to obtain data. The main sources for us is the returns from email marketing campaigns and from cookies, but there are many others. For instance, you could talk to your customers, expand that into focus groups, use one of the many types of survey, such as telephone, mail, email and internet, … READ MORE »

This entry was posted in Email Data, Email Design, Email Marketing and tagged Email Data, email lists, Email Marketing Campaign, Open rates, Social Media, subscribers on November 18, 2015

Digital crime

We all like freebies, don't we. Offering a product for nothing is a proven way of gaining subscribers to an email marketing list. And who could resist taking possession of a USB stick found in the car park outside your offices? The recent successful attack on Talk Talk’s data should ensure that anyone involved in … READ MORE »

This entry was posted in Email Data, Email Marketing and tagged Email Data, email lists, Social Media on November 10, 2015

Consumer Rights Act 2015, an overview

This article is a brief introduction to the Consumer Rights Act 2015 (the Act) which some of those engaged in email marketing suggest is the most important consumer legislation for some years. We will be returning to the Act in detail from time to time. Most of the provisions of the Act will come into … READ MORE »

This entry was posted in Email and the Law, Email Marketing and tagged Consumer Rights Act 2015, email marketing, Legal, Social Media, subscribers on May 20, 2015

A dozen pointers to a good e-newsletter

Learn from the criticisms of others. These are comments from subscribers to e-newsletters (from now on just newsletters) gleaned from forums and blogs. Some appear to contradict which merely means you have a choice. 1/ Clear, simple and short For a newsletter which arrives every morning containing a précis of, for instance, news of a … READ MORE »

This entry was posted in Email Campaign Management, Email Design, Email Marketing and tagged Email Marketing Campaign, Email Marketing Software, Social Media, subscribers on May 15, 2015

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