Tag: Spam

Spam Emails Can Be Convincing

I subscribe to a lot of email marketing lists, which means I receive a higher than average amount of spam. I am rather cautious and if I doubt the authenticity, I open the emails on an old laptop running Linux, which I regularly reinstall. You never know. Most of the spam and phishing emails are … READ MORE »

How A New Company Can Navigate Spam Filters

Spam filters are your friends. It probably seems difficult for anyone involved in email marketing to believe, but it’s been said before by many commentators, and will be said again. Email marketing would be impossible without spam filters. Inboxes would be overflowing. It stands to reason therefore that you should work with spam filters rather … READ MORE »

Why So Many Emails Go To Spam

It’s what we all have done, are doing or will do; worrying about the proportion of marketing emails being classed as spam. Internet service providers have various ways of defining spam and the reason your latest email marketing campaign has fallen foul of so many is, to put it kindly, because it deserved it. … READ MORE »

Email Marketing, a short history

23 August marks the accepted 25th anniversary of the World Wide Web being open to the public, Tim Berners-Lee starting a revolution that will be a subject of study for school children in years to come. We cannot describe the syllabus in detail as it is changing as you read. When Amazon opened business on … READ MORE »

Happy birthday, WWW

25 years ago the internet had a purpose: Tim Berners-Lee’s invention, the World Wide Web (the web) became available to the public. It’s influence has been phenomenal although some predicted its success. What has been remarkable is the speed of development. There is no one father of what we now enjoy. In fact the first … READ MORE »

Deliverability – avoiding the pitfalls

We have covered various methods of avoiding the bogeyman of email marketing: spam filters. Don’t stop reading when I say that no one can be definitive. Everyone, and that includes me, is guessing to an extent. Experience helps, but when it starts to become useful, they change the rules. We can deduce some of the … READ MORE »

Deliverability and reputation

We’ve already explained how poor list control and the inclusion of certain words can affect deliverability rates in any email marketing campaign but there are other, more obscure causes of diversion to the spam folder. Reputation is critical as once you have been classed as spam, any slight warning sign will be given much more … READ MORE »

Words, phrases & deliverability

We all know those words which we must not use in email marketing. They are the same as those that are not mentioned on websites for SEO reasons. So how many are there? We all know that gender is perfectly fine but its alternative is not. Then there’s the magic pill that will almost certainly … READ MORE »

The words that must not be spoken

Everyone knows that there are some words which, if included in a marketing email, will divert it to the spam folder. The problem for me is that search engine optimisation ensures I will not include any in an article destined to be published on a website. It might come as a surprise to be told … READ MORE »

Email marketing list and deliverability

It is quite obvious that if your email does not drop into the inbox of your customers, then all your effort, time and money is wasted. Your email marketing list is an important factor in avoiding a spam filter’s ire. Here are 5 factors which will lower the risk. 1/ Bought in lists There is … READ MORE »

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Tag: Spam

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