Tag: subscribers

Targeted imagery in email marketing

When I was a young, aspiring writer I knew the first names of editors but was frightened of using them. My rejection rate gradually dropped as I fathomed what each one favoured. I was targeting my submissions before email marketing was invented. My next step was to predict the style of image each editor would … READ MORE »

Email marketing companies friends with Google

A well run website can be the best generator for subscribers to email marketing lists. It is nothing without visitors though and Google SEO rankings are of concern to us all. Websites need constant care and fettling but it is not something to be passed to IT and forgotten. It is a responsibility of all … READ MORE »

Constraints on images

With the majority of emails being opened first on mobile devices your first reaction might be not to bother with images in an email marketing campaign. If they are not going to be looked at, there’s no point in them being there. We all know, though, that images sell. Is it worth the effort to … READ MORE »

Testimonials

One thing we have to overcome with email marketing and online sales is that there is no face to face contact between you and your customers. They are being asked to part with a sum of money virtually on trust. How are they to know if you are worthy of it? With online sales garnered … READ MORE »

Getting testimonials noticed

Email marketing is all about efficient use of resources. You cut copy and then cut it again. Every little fact garnered from your email marketing software is used for targeting. So why do so many companies leave testimonials, surely the most effective form of self-promotion, on an obscure page on their websites? Do you check … READ MORE »

Problems with patches for security flaws

You will have read the recent reports of security flaws in Intel, AMD and ARM processors that could be exploited by hackers. Not the sort of news to reassure any company with email marketing lists. Full details can be found here, including comments by users. The ICO website explains the situation in less technical terms … READ MORE »

Protecting your email marketing lists

You will have read the report published this year by the Google Project Zero team on vulnerabilities that, it appears, all modern computers are subject to. Email marketing, and any other business that is dependent on personal data, is under threat. The names given to these vulnerabilities, Meltdown and Spectre, are hardly reassuring. Given that … READ MORE »

Selling holes with email marketing

I’ve recently been considering buying a car. The sales man was friendly, shook hands with me, asked where I’d come from and that was just about the total of what he did that was not connected directly with selling the car. The same went for the woman who came to assess the cost of the … READ MORE »

Indirect uses of email

Email marketing isn’t all about selling. The vast majority is, of course, but not all. The most popular way of using such emails to reduce churn, the most common being the ‘just checking in’ kind. I think I should make one thing clear though; I’m no fan of such emails, mainly because they don’t work. … READ MORE »

What to do when they stop responding?

There is something really irritating about some not replying as expected. It harks back to when I was just beyond the pimply youth age. There’s the phone call that doesn’t come, despite protestations of a lovely evening and a promise to call you. Not much I ever did seemed to be an answer then and … READ MORE »

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