Tag: subscribers

8 Essential Considerations for the Perfect Email

Firstly, I'm not suggesting that there is such a thing as a universal email wizard that is perfect for all circumstances as your email marketing software will show that different people react differently. However, there are some universal considerations. If you take each one into account then you can create a marketing email that is … READ MORE »

Combating a High Unsubscribe Rate

If you have a spike in your unsubscribe rate, one that is not explained by your email marketing software, then it is time to be concerned. If you show that this spike is outside your normal variation then you need to take action. First the good news: if people are unsubscribing, at least they have … READ MORE »

The Unsubscribe Rate – A Horror Story

Obtaining addresses for an email marketing list is the most significant outlay in email marketing. Every one that you lose must hurt, so most of us pay a great deal of attention to the unsubscribe rate. If it increases unexpectedly we become worried. If it suddenly drops we frantically search for a reason. One of … READ MORE »

Christmas Gifts

I bought all my Christmas presents by the middle of November. I am sad that way. I have a system, a sort of headings method, where the range of possible gifts are whittled down and I end up with limited choices. This might seem to lack any emotional content but recipients do seem pleased with … READ MORE »

Look and Learn

I have a secret vice. I view YouTube more than I should. If I’m struggling for words, or, as in this case, looking for subject matter for an article, a brief dalliance on the website, or indeed one not so brief, is almost like a break from the computer. I justify this because there are … READ MORE »

Protect Yourself

We commented recently on here about the new ICO Guidance document¹ and have suggested that it is compulsory reading for anyone engaged in bulk email marketing. Most of its thrust is towards consent and it is reasonable to conclude that this signifies tighter control, and a restricted view, on what consent constitutes. We cannot say … READ MORE »

When ‘Double Opt-In’ is the Way To Go

When we are told by just about everybody that there should be no barriers to subscribers getting onto your email marketing list, there is something frighteningly counter-intuitive about the double opt-in. This is when you require a customer to confirm their initial subscription. It doesn’t take an awful lot of working out to realise that … READ MORE »

The Logic of the Illogical ‘Double Opt-in’

You will have heard of the ‘double opt-in’ and, if you have given it brief consideration, you will probably have dismissed it out of hand as it will restrict the size of your email marketing list. You might think that there can be no justification for this. A double opt-in is when you require a … READ MORE »

The Best Teacher is Other People’s Errors

Gloating over someone else’s misfortune should not be so enjoyable. When the likes of Tesco makes an almighty mess of a promotion perhaps the better response is to think: “What lessons can I learn from this for my next bulk email marketing campaign.” Unlikely though it sounds, it all started over a £1.99 400g punnet … READ MORE »

Unique direct email marketing

Anyone who tells you a fact about direct email marketing should be ignored. If you think an idea might be worth a punt then nothing should stop you giving it a go. As long as you limit the risk and keep control of the costs there is every reason to experiment. However, there are one … READ MORE »

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