Email Campaign Management

Clear gifs in email marketing – the ICO view

If you are unaccustomed to posh dinners, with serviettes, avocados and stuff, you might not know which knife to use with which course. In such circumstances it is a good idea to follow an example of someone hungrier than you. Many hosts, considerate of the feelings of their guests, might perform the role themselves. So … READ MORE »

Having fun with email marketing templates

There is little in the processes of email marketing that can be described as fun. Fulfilling certainly, rewarding in more ways than one obviously but no one looks forward to working with the data from returns, slicing up email lists or working out what price to charge on the offer. However, messing about with email … READ MORE »

Email marketing & the Titanic

It is a truism in email marketing that you should experiment, changing an aspect and then studying the returns from the email marketing software to see whether it gives a greater return on investment. It is another truism that you should not risk losing subscribers to your email lists. You should bear these two restrictions … READ MORE »

Integration and blogs

An integrated campaign, using multiple media outlets, is a well established, and frequently proven via email marketing software, method of increasing return on investment. The rise in the use, range and number of social networking sites, as well as other internet based outlets, is the classic way of realising the full value of your email … READ MORE »

Getting the best from your open rates

The open rate returns from your email marketing software might have given your confidence a boost when you checked them against those from the previous campaign. The subtle changes you made to the Subject line were obviously a brilliant idea and all that remains is to tell your boss. However, you might be missing a … READ MORE »

New Year – new methods of email marketing

There is little argument against the balance between the product and price being the most important part of any email marketing campaign. Get that wrong and everything falls apart. Get it right and all you have to do is count the cash. The email marketing software returns from previous campaigns should be your guide. In … READ MORE »

Asking questions of subscribers

You will want as much information as you can get from those signing on to your email marketing lists in order give you a chance of targeting the first few emails. Your email marketing software will give you much more detailed, and precise, data later but research suggests that the first 30 days gives the … READ MORE »

The efficient use of free email templates

Free is a friendly sort of word. It makes you smile. When it is used in the phrase Free Email Templates it should make your smile even broader. Not only are they free, that word again, but they are quick and easy to complete. More of a broad grin in all probability. With the mechanics … READ MORE »

A new friend of email marketing

The Department for Environment and Rural Affairs, DEFRA, has no reputation as a friend of those engaged in bulk email marketing but this appears to be about to change. They have recently published a report which shows how consumers respond to green terminology. If your product has any claim to being environmentally friendly, or even … READ MORE »

Avoid your marketing emails being seen as spam

Like justice, your marketing emails should not only NOT be spam, they should not appear to be spam. If the recipients doubt that your email is legitimate then there is every chance they will tag it as spam giving rise to all sorts of problems. Worse still it might lead to a complaint and so … READ MORE »

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