Email Data

The mathematics of email marketing

It is a basic of email marketing that your email list is the most valuable asset you have. Everything you do should go some way to cementing the relationship between you and your subscribers. Upset them and they will go. Trust is an essential. One way of ensuring that customers will click the unsubscribe button … READ MORE »

What email marketing software can do for you

The most frequently asked questions are on returns. Many want to know what they should expect their delivery rate, their open rate and their click-through rate should be. This is the wrong question. Do you remember petrol gauges in older cars? They were often graded 3/4, 1/2 and 1/4 full with a shaded area at … READ MORE »

Email marketing FAQs – Part 2

What are the best ways to get people to sign up to your email newsletter?  Work out who your target group is and then concentrate on them. You will then know what copy they would want as well as whether to opt for designer graphics or if content is king.  When the product is just … READ MORE »

Email Marketing FAQs – Part 1

It is often difficult to answer questions about email marketing as people ask the wrong ones. The problem is that they are too specific: how many, how much, that sort of thing. Email marketing is all about what is best for you. But let’s start with one that is easy enough to answer:  Why is … READ MORE »

Starting in email marketing

We all have to start somewhere and for most this is at the bottom. If your email list is in the hundreds then you might think that all these articles, with talk of sophisticated email marketing software, is not for you. Such a belief would mean that you would miss an opportunity.  Let us accept … READ MORE »

Misleading those on your email list is a mistake

A recent complaint to the Advertising Standards Authority has raised a couple of points that have a direct impact on email marketing. The overriding principle is that adverts should not mislead. This is good advice of course: lie to those on your email lists and next time there will be fewer to lie to. The … READ MORE »

Email marketing and retention

Email has been described as primarily a retention medium. Most email marketing activity, not to mention budget, should be focused on retention. Research has shown that a small reduction in customer loss can result in a disproportionate increase in profitability. Retention requires precise targeting of customers. This enables timely and effective communication aimed at keeping … READ MORE »

Designing your first e-newsletter

In all aspects of email marketing, content is king. In an e-newsletter it is even more important than that. The text and pictures are the only things which keep subscribers and therefore available for you to encourage onto your email lists. Here are some ideas for format. Nothing is set in stone. It is up … READ MORE »

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