Email Design

Choice of Typeface in Email Marketing

Typeface design is an art. Specific typefaces have had books, the plural is correct, written about them and there is many a lecture at art colleges based on a single typeface, perhaps just the relationship between one character and the rest. Don’t worry, I won’t bore you on the subject, although it is one I … READ MORE »

Make Email Marketing Templates That Work For You

It seems odd to criticise companies for offering so many free email templates but it can create a problem. With so many to choose from it is tempting to pick one and just run with it. As with so much in email marketing, a bit of extra effort pays dividends. There are a number of … READ MORE »

Christmas Gifts

I bought all my Christmas presents by the middle of November. I am sad that way. I have a system, a sort of headings method, where the range of possible gifts are whittled down and I end up with limited choices. This might seem to lack any emotional content but recipients do seem pleased with … READ MORE »

Learning from Others’ Mistakes

Learning from your mistakes is a good policy. Learning from someone else’s mistakes is better, if only from a cost point of view. Bulk e-mail marketing is fraught enough without the added financial burden when you get it wrong. It is refreshing therefore when a company as big as Tesco, and you don’t get much … READ MORE »

Creating simple, yet effective marketing emails

We see on television daily examples of how to appear to be saying something useful whilst in fact obfuscating. Some politicians have brought this to an art form. They can speak for minutes when, in theory, answering a question but later review will show that they said nothing in reply. Email software encourages you to … READ MORE »

Email marketing: back to basics

As I write e-mail marketing articles I subscribe to dozens of lists and it can be an effort to read through them. Last year I made notes about which I liked and why. 1. Conform to the law: Customers are becoming more sophisticated and recognise those companies which ignore the requirements of the law. I … READ MORE »

Targeted email marketing tips

Targeted email marketing is seen as the safe way of going about our business but it is not. Safe is a misnomer: it is anything but. If you do not take risks then you are risking your company.  Any Google search using the words high street and closures will bring in hundreds of results. It … READ MORE »

What to consider before changing email

Email templates provide a straightforward, easy and cost effective way of producing emails that will sell. However, there is every probability that you will be tempted to customise them and the odds are you will give into this temptation. Here are some points to take into consideration before doing so. The email templates will have … READ MORE »

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