Email Marketing

Email Marketing Blog by Wizemail

How A New Company Can Navigate Spam Filters

Spam filters are your friends. It probably seems difficult for anyone involved in email marketing to believe, but it’s been said before by many commentators, and will be said again. Email marketing would be impossible without spam filters. Inboxes would be overflowing. It stands to reason therefore that you should work with spam filters rather … READ MORE »

Will The New Lockdowns Impact Email Marketing

I'm telling you nothing you didn't already know when I say that the Prime Minister's latest press conference is worrying for anyone engaged in email marketing, not to mention the rest of the business community. I always try to see the bright side at such times but I, probably like you, am struggling to do … READ MORE »

Is The Customer Always Right?

I'm evidently seen as the go-to person for all things IT and email marketing in my family, as not only do they come to me with their problems but they tell their friends to give me a call. It is fair to say that I enjoy the fame. Mind you, for the majority of the … READ MORE »

Is Your Subscriber Information Out Of Date?

Every news outlet, printed media, TV or online, shows us how much the marketing world has changed in the last six months or so. Everything is different. You have been trying to limit how your company is affected by the lockdown and in that you are similar to everyone else. As you’re still here you … READ MORE »

Split Testing Should Be Reductive Not Binary

One of the few benefits of lockdown is that every week my family enjoys what amounts to an online get-together where we catch up on what’s happened to the various members. We also play together, despite restrictions. One popular party game is what we call 20 Questions, although it probably has any number of other … READ MORE »

What Covid19 Has Brought To Email Marketing

The most successful email marketing companies in the months, and possibly years, to come will be those which are able to respond to how their subscribers have changed in the post Covid-19 world. You might well be wondering how to plan for something so unpredictable. Read a dozen forecasts on what the new norm will … READ MORE »

Words Should Encourage Emotion

Saying, for instance, Northern France can be entrancing might influence a potential holiday maker, but how much better is it to have a Monet picture of his time in the area? ‘Water skiing is fun!’ is a bald statement of fact, but an image of a wave being pushed up by someone dressed in just … READ MORE »

Do You Depend On Experts?

I used to work for a large, non-email marketing, company that was under considerable public scrutiny as it was often the source of quite startling headlines. Senior staff were demoted sideways if their department was the target. Fault was an inconsequence. I was given the task in coming up with a defence in the, rather … READ MORE »

Generating Positive Reviews

It’s official; you can’t trust online reviews. A recent Which? report condemns them and you can’t get more immutable than them. Rather ironically, people believe the headlines rather than reading through the copy and understanding what the actual conclusions were.  For email marketing generally, reviews of service are infrequent. On the other hand, if your … READ MORE »

Reassure Your Subscribers Now

I recently spent what to me is a considerable sum of money on an IT item that was not essential, otherwise called a luxury, after it was pushed on a particularly convincing marketing email. I visited the FAQ page on the supplier’s website. I obviously wanted to ensure what I was buying was exactly what … READ MORE »

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