Email Marketing

Email Marketing Blog by Wizemail

Choice of Typeface in Email Marketing

Typeface design is an art. Specific typefaces have had books, the plural is correct, written about them and there is many a lecture at art colleges based on a single typeface, perhaps just the relationship between one character and the rest. Don’t worry, I won’t bore you on the subject, although it is one I … READ MORE »

Guidelines for Data Controllers

The Information Commissioner’s Office (ICO) has just issued timely advice in the form of Guidelines (see below for link) with regards to the duties and responsibilities of data controllers (controllers) and data processors (processors) which is especially pertinent for those engaged in email marketing. The Guide contains a considerable amount of information on the differences … READ MORE »

Responsibilities for Data in Email Marketing

There is a certain degree of confusion as to the comparative responsibilities of data controllers (controllers) and data processors (processors). If you have data, you must have a controller. To put it simply, it is their responsibility if it all goes wrong. They have a distinct legal responsibility. Processors work under controllers. If they make … READ MORE »

5 Steps to Re-activate Subscribers

If a subscriber becomes inactive you have a choice of either investing in methods to become active or else investing in a campaign to gain new ones. If you follow these five simple steps for those not responding you might find it the better option. 1. Identify It is not a simple case of setting … READ MORE »

What is Agile Email Marketing?

There is a great deal of excitement in our circles about agile email marketing, yet if you ask what it is all about you will get a number of different answers. Some suggest it is the solution to all our problems in campaign management but this is somewhat wide of the mark. Agile originated, as … READ MORE »

Agile Email Marketing

We all know that bulk email marketing is full of various business models and so a new one normally creates little fuss. So it is all the more remarkable that agile email marketing, emanating from computer programming, has had so much publicity. Here is some more. The basis of the agile model is that response … READ MORE »

Incentives for Signing up to Your Email List

There is a temptation when planning a campaign to gain subscribers to your email marketing list, to wander down to the stock room to see what is not moving and then picking that as the offer. But if nobody wanted it when it was new why should they be overcome with desire now that it … READ MORE »

Encouraging Subscribers To Your Email List

When deciding on what to offer as an encouragement for people to signup-to your email marketing list there are two simple criteria: 1. You need an item that the demographic you are aiming for would value highly, have not already got and are unable to get elsewhere at that price, and 2. It won’t cost … READ MORE »

6 Email List Building Targets

It is always a good time to increase the size of your email marketing list. A vague direction to staff to keep an eye open for any likely candidates is not going to increase your turnover to any extent, so an initiative, with everyone aware of what you want to do, is the way to … READ MORE »

10 Email Marketing List Basics

1. Build an in-house email marketing list There is no easy shortcut. Buying-in lists is expensive and gives a poor return on investment. 2. Calculate how much obtaining each email address costs you It is tempting to throw everything at list building in the early stages, but take care. If you are just moving into … READ MORE »

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