Tag: Customer Loyalty Programme

Listen to your customers and retain them

I’ve recently read that the chances of selling to an existing customer is twelve times that of selling to a new prospect. The figure should not come as a surprise. Your email marketing plan should take this statistic to heart.  Customer retention means higher profits and lower costs. The journey from lead to subscriber to … READ MORE »

How to re-engage lapsed email subscribers

I apologise for starting on a negative point, but sometimes relationships come to an end and there’s nothing you can do about it. It goes for subscribers to your email marketing list as well as for life, but in both cases you can sometimes can overcome their reluctance to continue. Your subscribers will have a … READ MORE »

Winning with email marketing loyalty programmes

It will come as no surprise that it can cost more than five times as much to acquire a subscriber to your email marketing list than to sell to an existing one. Or, to put it another way, a customer loyalty programme pays for itself.  It is not simply a case of giving regular customers … READ MORE »

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