Tag: dynamic content

Why Your Emails End Up in Spam?

You did everything right. You followed the spam laws. You got consent. You even triple-checked your footer. So why are your emails still vanishing into the black hole of the spam folder? Here's the uncomfortable truth: compliance doesn't equal deliverability. Just because you're playing by the rules doesn't mean the inbox gatekeepers are letting you in. … READ MORE »

Problems with email marketing solved

The GDPR is a reasonable bit of legislation if looked at from the point of view of someone on your email marketing list. They have reassurances and more rights. It is ironic, at a time of increased oversight, that after the debacle of Cambridge Analytica and Facebook, the latter a household name, there seems to … READ MORE »

When email marketing gets difficult

I write as a hobby as well as for profit. I love writing. That does not mean that I never have that sinking feeling when sitting in front of a blank Word document wondering if the words are ever going to come. Over the years I have developed processes to overcome this block on creativity. … READ MORE »

Overcoming writer’s block in email marketing

These are my suggestions after decades of writing when, for no apparent reason, I find it difficult to start. 1/ Avoid looming deadlines Give yourself as much time as possible to create the copy. If you won’t know the precise requirements of a marketing email until nearer sending time, you can, at the very least, … READ MORE »

7 Design tricks for email marketing campaigns

The most useful lesson I learned at art college was that I lacked talent. I was in the same lectures as those with real ability, one or two of whom went on to be quite famous in graphic design. You'd think I'd stand no chance but I completed my course with distinction despite my potential … READ MORE »

Email marketing and genders

With International Women’s Day and Mother’s Day occurring within the last week or so now is probably the time to discuss gender issues in email marketing. The differences between men and women would appear to run deeper than most of us realise. When planning a marketing email it doesn’t matter whether this is through nature … READ MORE »

Something new for the New Year

I am no big fan of New Year’s Resolutions. In this I feel I am joined, albeit a week or two into January, by those who do set themselves such targets. It felt a positive thing at the time but, experience shows, it normally fails. I am no big fan of target setting either, specifically … READ MORE »

Email marketing & 7 steps to relationships

I was once taught how to form a relationship with those I would meet in the course of my then role. My role was to ensure their cooperation so as to elicit information, assistance or perhaps something that might cost them time and effort. It wasn’t in a sales oriented situation although the instructor was … READ MORE »

Multiple bespoke landing pages

It comes as a bit of an effort to suggest that you should try designing multiple landing pages. After all, extra effort in email marketing is something that I preach against. Doing just enough to get to the on top is my suggestion. The problem with having one landing page for an offer is that … READ MORE »

Blown to one corner of the world

We’ve had a wander around which details are needed for an effective database without being in any way specific. Perhaps now is the time to define the nature of the email data you need. The answer is simple enough: it varies. Whilst a common generic name for what we do could be called bulk email … READ MORE »

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