Tag: email campaign management

Cookie Legislation

Email marketing software depends to a certain extent on cookies, devices such as clear gifs which are included in marketing emails or dropped on web users' laptops, tablets, mobiles etc to access or store information on those devices. The information returned is a major factor in ensuring that marketing emails are tailored for individual subscribers. … READ MORE »

Recipient’s responses to an email

Email marketing software will allow you to fashion a marketing email that will stand the best chance of being read. Just trusting to luck is not good enough. The days of finding a few internal memos and a letter or two in your in tray are long gone. Most people have systems for dealing with … READ MORE »

Subscriber value

You will probably have seen the suggestion of the $100 billion flotation of Facebook, their major asset being, it is assumed, their 800 million subscribers. Whilst you are looking at the returns from you email marketing software, working out which subjects are most important, spare a thought for those on the massively subscribed social network … READ MORE »

Email marketing & the Titanic

It is a truism in email marketing that you should experiment, changing an aspect and then studying the returns from the email marketing software to see whether it gives a greater return on investment. It is another truism that you should not risk losing subscribers to your email lists. You should bear these two restrictions … READ MORE »

Integration and blogs

An integrated campaign, using multiple media outlets, is a well established, and frequently proven via email marketing software, method of increasing return on investment. The rise in the use, range and number of social networking sites, as well as other internet based outlets, is the classic way of realising the full value of your email … READ MORE »

Getting the best from your open rates

The open rate returns from your email marketing software might have given your confidence a boost when you checked them against those from the previous campaign. The subtle changes you made to the Subject line were obviously a brilliant idea and all that remains is to tell your boss. However, you might be missing a … READ MORE »

New Year – new methods of email marketing

There is little argument against the balance between the product and price being the most important part of any email marketing campaign. Get that wrong and everything falls apart. Get it right and all you have to do is count the cash. The email marketing software returns from previous campaigns should be your guide. In … READ MORE »

A new friend of email marketing

The Department for Environment and Rural Affairs, DEFRA, has no reputation as a friend of those engaged in bulk email marketing but this appears to be about to change. They have recently published a report which shows how consumers respond to green terminology. If your product has any claim to being environmentally friendly, or even … READ MORE »

Avoid your marketing emails being seen as spam

Like justice, your marketing emails should not only NOT be spam, they should not appear to be spam. If the recipients doubt that your email is legitimate then there is every chance they will tag it as spam giving rise to all sorts of problems. Worse still it might lead to a complaint and so … READ MORE »

Email marketing FAQs – Part 2

What are the best ways to get people to sign up to your email newsletter?  Work out who your target group is and then concentrate on them. You will then know what copy they would want as well as whether to opt for designer graphics or if content is king.  When the product is just … READ MORE »

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