Tag: email campaign management

The lifecycle of an email customer

To increase the chances of retaining customers for email campaigns you must get to know as much as possible about them. One thing they will have in common is that they will go through a set of stages during their stay with you. Some parts will be missed, taken out of order or even ignored … READ MORE »

Email Marketing checklist

Check-lists can be extremely useful in suggesting that you are actually getting somewhere without having to put too much effort into it. For instance, if you were running a campaign to obtain email addresses for an email marketing campaign then you could tick the box against Aims just by deciding that you want email addresses. … READ MORE »

Email Campaign planning

Collecting addresses for email marketing It can be frustrating staring at a blank sheet of paper or squinting from the glare of an empty Word document, whilst waiting for inspiration to help you plan your email campaign to obtain email lists for direct email marketing. Rather than continually visiting the coffee machine, a better option … READ MORE »

More on getting email addressed added to your list

The rented email list has been left to last as it can generate strong reactions, both from the user and the recipient. The message is sent to persons on an email list from an email list provider. The worry of many is that although they will have been told that those on the list have … READ MORE »

Viral marketing via email

Whilst this form of marketing is in dire need of a new title, its strength is that it harnesses the power of the internet. For examples of the genre, http://viral.3dge.net is an unending source. Virals require care though. They can have a life of their own and should not be used as the mainstay of … READ MORE »

Using email marketing to acquire email addresses

In any campaign to acquire email addresses for direct email marketing, all resources should be integrated. There are a number of ways in which emails themselves can be part of the campaign. Working with another company A recipient who has opted in to receive emails from one company may well have been asked if they … READ MORE »

Online collection of addresses for email marketing

The most obvious method is via the company website. Indeed for B2B, opting in for email marketing should be one of the main aims of the site and only slightly less for a customers based one. Even a simple sales-base site should be seen as a permanent source of addresses for email marketing. Incentives should … READ MORE »

New email subscriber? What next?

After all the excitement of entering a new email address in your database you should take a deep breath. You need to calm down as your work has only just begun. You now have to realise the potential of that new customer. My experience is that when signing up for newsletters and email marketing the … READ MORE »

Email Marketing: An Obscure Headline

You didn’t mess with my paternal grandmother, whether you were a council official or the English language, both of which she would bully. I remember the agony of having to keep a straight face when she, after examining the monthly medical pension, ostensibly sent to my grandfather, said that we would have to: ‘bend over … READ MORE »

Campaign manager

It can be all too easy to get carried away with email marketing. It is so cheap to run that the temptation is to think that even if most of the effort gets no return then the outlay will be covered and a healthy ROI achieved. But the real cost of a poorly run email … READ MORE »

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