Tag: email campaign management

Systemised customer support

Email marketing allows simple and cheap response to specified events which can have the benefit of helping to retain customers and increase sales. There is as much potential in small businesses as larger ones for the majority to be fully automated. Every bit of automation saves time and money. The first decision is what events … READ MORE »

Email marketing lists

Keeping customers to ensure a high return on investment Any article on how to enjoy success with email marketing could start with the statement that the most important aspect is targeting. Out of all subjects, customer retention is the one where this is most appropriate. The first essential of any email marketing campaign is to … READ MORE »

The lifecycle of an email customer

To increase the chances of retaining customers for email campaigns you must get to know as much as possible about them. One thing they will have in common is that they will go through a set of stages during their stay with you. Some parts will be missed, taken out of order or even ignored … READ MORE »

Email Marketing checklist

Check-lists can be extremely useful in suggesting that you are actually getting somewhere without having to put too much effort into it. For instance, if you were running a campaign to obtain email addresses for an email marketing campaign then you could tick the box against Aims just by deciding that you want email addresses. … READ MORE »

Email Campaign planning

Collecting addresses for email marketing It can be frustrating staring at a blank sheet of paper or squinting from the glare of an empty Word document, whilst waiting for inspiration to help you plan your email campaign to obtain email lists for direct email marketing. Rather than continually visiting the coffee machine, a better option … READ MORE »

More on getting email addressed added to your list

The rented email list has been left to last as it can generate strong reactions, both from the user and the recipient. The message is sent to persons on an email list from an email list provider. The worry of many is that although they will have been told that those on the list have … READ MORE »

Viral marketing via email

Whilst this form of marketing is in dire need of a new title, its strength is that it harnesses the power of the internet. For examples of the genre, http://viral.3dge.net is an unending source. Virals require care though. They can have a life of their own and should not be used as the mainstay of … READ MORE »

Using email marketing to acquire email addresses

In any campaign to acquire email addresses for direct email marketing, all resources should be integrated. There are a number of ways in which emails themselves can be part of the campaign. Working with another company A recipient who has opted in to receive emails from one company may well have been asked if they … READ MORE »

Online collection of addresses for email marketing

The most obvious method is via the company website. Indeed for B2B, opting in for email marketing should be one of the main aims of the site and only slightly less for a customers based one. Even a simple sales-base site should be seen as a permanent source of addresses for email marketing. Incentives should … READ MORE »

New email subscriber? What next?

After all the excitement of entering a new email address in your database you should take a deep breath. You need to calm down as your work has only just begun. You now have to realise the potential of that new customer. My experience is that when signing up for newsletters and email marketing the … READ MORE »

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