Tag: email lists

Data protection: what goes wrong

You might think that any charges brought by the ICO against a large companies would be rather too esoteric for an email marketing company. After all, it must be a technical infringement. However, it would seem that they, like us, make basic errors. A study of the ICO’s actions shows that even institutions such as … READ MORE »

Old style sales in email marketing

Let me start with a personal anecdote which, on the face of it, has nothing to do with email marketing. If you stay with me, all will become clear. I went to buy a new car. All my previous ones have been second hand, in the early days very much so, but with modern payment … READ MORE »

Keeping things simple

We’ve mentioned a number of times that it is normally good practice to keep the designs of pages standard, at least to an extent. The landing page that a subscriber clicked through to should look more or less that same and the marketing email they came from. There are those who suggest that it should … READ MORE »

Developing landing pages

If you peruse the landing pages of one of the online sales internet giants you will discover that, regardless of the product, they suffer from a certain sameness. You might think that, as they are very successful, following their example is a good idea. You would be right of course, but only for those starting … READ MORE »

The basics of lead generation

For those just starting in email marketing, lead generation must appear almost mystical. It is also an essential and you need to crack it. However it is a straightforward process, although one that requires constant effort. Let’s start with what lead generation is: Gaining the contact details, in our case mainly email addresses, of potential … READ MORE »

Using video for leads

Every so often we are told that everyone in email marketing and online business in general are opting for video. Just as often it is suggested that now is the time to get involved in video in order to beat the rush. In essence this means that most commentators are surprised at how reluctant companies … READ MORE »

Starting out in lead generation

As lead generation has multiple definitions, let’s start by explaining what it means for this article: gaining email addresses in order to encourage the owners to subscribe to your email marketing lists. The more leads, the more subscribers. There are a number of common ways to gain a leads. A cheap and effective method is … READ MORE »

Transferring email marketing skills to video

If you are seeking leads, and who in email marketing is not, then why aren’t you using video? You must know a great deal about targeting and so you will be able to use video for lead generation. Post a short and attention grabbing YouTube video on a subject that those on your email marketing … READ MORE »

Right to be forgotten

It is probable that the General Data Protection Regulations will become law later this year and the implications for email marketing are quite wide, although by no means difficult to comply with. A few weeks ago we covered how the GDPR effects big data. The popular media have picked up on a different aspect of … READ MORE »

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