Tag: Email Marketing Campaign

Get The Basics Right

It seems bizarre. You could imagine something like this on a targeted email marketing campaign, but the advert went out to everyone on social media.  Beans on the Bix was retweeted 37,000 times, quoted over 68,000 times and received 131,000 likes. You will now appreciate why brand awareness increased by 40%, and, rather weirdly, there … READ MORE »

Follow Orwell When Writing Your Copy

Whether we should conform to the rules of English grammar in our email marketing copy is a question that comes up time and again. We work within constraints not suffered by most writers, so rules, both explicit and accepted, might not help us in our requirements. We are not short of advice. Here’s some more. … READ MORE »

Delivery Times Might Replace Price

I’ve recently bought a luxury item. It’s not something I need. In fact, it’s something I could do without and not notice my loss but, in an uncharacteristic bout of generosity, I went for it. I obviously bought it via a company whose email marketing list I grace. I saw it via a click-through in … READ MORE »

Change The Focus Of Your Email Campaigns

I have a friend. I’ve mentioned him before, and he’s easily described. His nickname is not Tigger, mainly because we felt it too cruel as it was too apt. I introduced him to email marketing and, with his normal commitment and bouncing energy, he and his company made a success of it. They’ve taken a … READ MORE »

Good Causes And Email Marketing

I have recently subscribed to an e-newsletter which focuses on a hobby of mine. It is produced by a small company, consisting of just three permanent staff, none of whom have any graphics training, although the copy is gratifyingly grammatically accurate. They know email marketing though. The company supports a charity, one unknown to me … READ MORE »

The Effective Use Of Video In Email Marketing

We recently covered some reasons for trying video in email marketing, particularly noting its increase in popularity over recent years. If you think it will be useful for you, now is the time to jump. It’s not without its dangers. Many companies new to the use of video, particularly where it is placed on a … READ MORE »

It’s Time To Include Videos In Email Campaigns

It’s been predicted for some years that video would become a feature of email marketing and website content, and you’d no doubt be a little wary of any suggestion that it has eventually arrived. It has arrived, eventually. The current situation gives a clue as to why. The theory is lockdowns and working from home, … READ MORE »

When To Ignore Grammar In A Marketing Email

I read a number of articles on email marketing every week. A lot. Every now and again one stands out, perhaps as useful, or maybe it’s an idea I have not thought of. Less frequently, I come across a suggestion that seems patently wrong, and even the strongest tut is an insufficient response. One came … READ MORE »

How To Improve Your Calls To Action

A call to action can seem a little intimidating for subscriber reading a marketing email. Some boxes can come across as too demanding. A ‘Click Me’ is nothing more than an abrupt demand for action and lacks the subtle encouragement that should be our norm. We need to do better. We don’t do ourselves any … READ MORE »

Is Your Email Marketing Copy Boring?

Like a lot of writers, I regularly ask someone whose work I admire to check my copy. They don’t look for literals, poor grammar or the occasional over-used cliché, but instead read through a few randomly-selected submissions, not only for email marketing, and criticise them. It’s a bit of a risk, but only to my … READ MORE »

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